LANDMARKS: THE WEEK OF JULY 7, 1997: ATTITUDES: FOUND ART: THE BIG PUSH

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ROAD TO EXTINCTION: A dinosaur-actually a man in a dinosaur costume-demonstrates the drawbacks of the creatures' tiny brains, in spots for the Fleet Jurassic Journey exhibit at the Roger Williams Park Zoo in

Providence, R.I. In one :30, the dinosaur guy pumps gas while smoking a cigarette. Leonard/Monahan created the TV and outdoor campaign.

Copywriter: Paul Keister. Art director: David Baldwin.

SMOOTH FLYING: Seeking to show that it's bullish on the future of Hong

Kong, Cathay Pacific Airways and agency McCann-Erickson Worldwide launched a campaign timed for the June 30 handover of the territory to China. The ads, which are running in 12 markets, feature a calligraphy brushstroke visual of the Hong Kong skyline. Copywriters: Geoff Naus, Martin Lever. Art directors: Tony Crampton, Roy Chan.

image of the week: The Bay area's samTrans mass transit system promotes its Summer Youth Pass with this fellow and the question: "Ever thought your mom might be just as embarrassed to drive you around?" FJC&N, Salt Lake City, created the bus board. Copywriter: David Morring. Art director: Richard Oliver.

"The wonders never cease" as Pfaltzgraff Co. makes much of "the exciting world of the spoon rest." The dinnerware campaign breaks next month in home and bridal magazines. John Bunting Advertising, Lancaster, Pa., attempts to show how Pfaltzgraff products, including spoon rests, fit into everyday life. Copywriter: Kevin Teevens. Art director: Jack Crifasi.

Another Champion of WNBA

Champion Products and Lady Foot Locker have teamed up for a spot produced by NBA Entertainment, Secaucus, N.J., backing Champion's apparel line licensed by the Women's National Basketball Association. Both Champion and Lady Foot Locker are WNBA national marketing partners. The spot summarizes the scope and growth of women's basketball, noting Champion's status as the WNBA's exclusive apparel licensee. The spot is airing during WNBA broadcasts on NBC, ESPN and Lifetime.

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