A woman in a fantasy, gift-filled setting embodies Finesse shampoo's "Finesse Your Fantasy" summer sweepstakes. Helene Curtis Industries will give away $200,000 in cash and prizes to participants. DDB
Needham Worldwide, Chicago, created the 30-second commercial, as Helene Curtis backs the sweepstakes with $2 million in ad support. Production house Curious Pictures, New York, helped infuse the spot with an air of magic. The Finesse activity joins a big new-product push for Helene Curtis (AA, May 27).