WATERWAYS: "Take me to the water" is the tagline for the first national advertising behind Aquafina. The campaign, created by
TLPartnership, Dallas, for the Pepsi-Cola Co. product, also includes radio commercials. The bottled water was introduced three years ago in Wichita, Kan., and is now expanding nationally from 70% of the country. Group creative director: John Pucci. Creative director: John Sowinsky.
POURING IT ON: Timed for the NBA finals, General Mills has been running two :15s for Wheaties, starring Michael Jordan. In one spot from DDB Needham Worldwide, Chicago, the superstar pours Wheaties into a bowl as the voice-over lists the teams the Bulls encountered in their playoff drive for a fifth championship. Mr. Jordan's bowl overflows at the mention of "Utah," and the ad concludes with his voice: "You better eat your Wheaties." Copywriters: David Klehr, Bob Winter. Art director: Carol Hillinger.
IMAGE OF THE WEEK: The venerable Tribune Tower was ablaze in colored light last week as the Chicago Tribune celebrated its 150th anniversary. Environmental artist John David Mooney transformed the newspaper's gothic-style offices into a light sculpture, creating a stained-glass effect with 1,650 lights in the windows.
found art: As part of its relaunched global identity, British Airways will custom-paint 50 unique tail designs on its 300 aircraft to represent the many countries it serves. The airline also subtly changed its logo to a ribbonlike "speedmarque" next to its name, replacing the previous "speedwing" graphic. Gone is the Union Jack, a move that has sparked some controversey. TV advertising supporting the new identity is expected by August from M&C Saatchi, London.
the big push: DISNEY CRUISE LINE BOWS ON TV: Clouds take the shape of Mickey Mouse and Goofy, and later a ship, in the first TV spot supporting Disney Cruise Line.
The commercial broke this month in spot markets, and will continue on
prime-time network programming and cable. Print debuted last February in
consumer and trade magazines, even though the line's first ship, the Disney Magic, doesn't launch till January 1998. The cruises will be marketed to families as well as to adults without kids. Leo Burnett USA, Chicago, handles. Copywriter: Becky Swanson. Art director: Jeff Abbott.