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Marketing is a game, and Winkler Advertising, San Francisco, designed a self-promotion piece in the form of a board game. Zepto! gives players a definite starting point but an infinite go-around without anyone winning. The design t akes inspiration from the work of children's book and ad artist J. Otto Seibold, who created a new logo for the agency. Winkler plans to give away at least 250 of the games. Copywriter: Pat Marcoccia. Art director: John Migliaccio.


SPIRIT OF '60S: Such 1960s icons as spy films and op art inspire two:15s for Martini & Rossi vermouth, from Amster Yard, New York. Mike

Bade, who directed, said the advertising, running in Germany,

"represents the drink graphicall y and promotes brand recognition."

Curious Pictures handled animation. Creative director: Jeff Weiss.

LIFE & DEATH REMINDER: An AIDS ribbon tied around a finger serves as a reminder for the fifth annual Dining for Friends benefit June 7, sponsored by the AIDS Task Force of Winston-Salem (N.C.). Long Haymes Carr has handled ads, on a pro bono basis, for the benefit all five years. Copywriter: Ryan Mulqueen. Art director: John Walker.


To be or not to be a Klondike lover

What would William Shakespeare do for a Klondike bar? As it turns out, he would pen a sitcom, in the new campaign for the ice cream novelty marketed by Unilever's Good Humor/Breyers Ice Cream. At the end of the spot from Ogilvy & Mather, Chicago, the bard is joined by the "precocious punk" for his new work-Gary Coleman of "Diff'rent Strokes" fame. In another spot, the Mona Lisa cracks an ear-to-ear grin for a Klondike. She also dons a sombrero to tout the Klondike Choco Taco. Copywriter: Joe Kaminski. Art director: David Straus.

IMAGE OF THE WEEK: Benckiser Group's Lancaster casts a new Cool Water Hero for its Davidoff Cool Water fragrance. Matt Vonnegut debuts in that role in a new national TV and print campaign for the fragrance.

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