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LANDMARKS;THE WEEK OF JUNE 24, 1996;THE BIG PUSH;TAKING THE BITTER WITH THE SWEET

Published on .

M&M's Yellow learns that "love hurts" in a new commercial that also stars "True Lies" actress Tia Carrere. In the spot, the lovestruck Yellow ends up falling into Ms. Carrere's lap. But instead of a peck on the cheek, he ends up with a bite taken out of his head. BBDO Worldwide, New York, created the spot for M&M/Mars. Will Vinton Studios, Portland, Ore., did the animation. "Falling in Love" and another new spot are also referenced on M&M's new Web site (http://www.m-ms.com), launched this month.
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