Canadian software company Border Network Technologies profiles hackers in a magazine campaign running in the U.S., via Axmith McIntyre Wicht, Toronto. The company markets anti-hacker BorderWare firewall.
No, this is not a scene from the Bulls' last trip to Orlando. It's the latest spot from Comfort Inns & Suites, with Dennis Rodman emerging from the suitcase. Also, this week Comfort Inns will distribute Satisfaction Guaranteed temporary tattoos, the same as Mr. Rodman displays in the spot. Gray Kirk/VanSant, Baltimore, is the agency.
Color is key, naturally, in a 30-second commercial for Ricoh Corp.'s new Digital Color Copiers. The spot from Gigante Vas & Partners, New York, notes that Ricoh's copies make a bigger splash that will turn any company into a bigger fish. Curious Pictures director Randy Akers got the assignment of helping bring drama to the world of color copiers.
"Live and learn and then get Luvs" is the tagline in a new spot for Procter & Gamble Co.'s value-price diapers. The :30, from Leo Burnett USA, Chicago, opens with a slow-paced scene of a mother cuddling her baby, and the voice-over: "With the first baby, everything's a question, from the right way to give a bath to the right diaper. At first, you use the most expensive-then you get real." The spot then intersperses b&w and color shots of hectic family life. Voice-over notes how Luvs saves time by eliminating the need for coupons.