LANDMARKS: THE WEEK OF MARCH 2, 1998

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CHOOSE WISELY: A humorous film noir TV spot helps California's Turlock Irrigation District warn the state's consumers about selecting an electric service provider. "Johnny," from Katsin/Loeb, San Francisco, is set in a 1940s era prison. Copywriter/creative director: Jef Loeb. Creative director/art director: Carlton Taylor.

OPEN WIDE: San Francisco Bay Guardian is using the mug of founder-Publisher Bruce B. Brugmann in ads, portraying him as a San Francisco original. Tagline is "Read my paper. Dammit." Ads, from BigMouth, San Francisco, will appear on outdoor boards, radio and in other media. Copywriter: Mike Yoffie. Art Director: Todd Spina, Elaine Kwong.

IMAGE OF THE WEEK: Yves St. Laurent will celebrate "Forty Years of Creation" with global marketing events, the first of which is the launch of a limited edition perfume and make-up collection called In Love Again. There is no advertising for the introduction, but support includes sampling and this dramatic visual on direct marketing, in-store materials and store catalogs. The visual was created in-house.

FOUND ART

Dreyfus Corp. demonstrates the investment hopes of baby boomers in their 40s and 50s in a print, TV and outdoor campaign that breaks this week from Citron Haligman Bedecarre, San Francisco. Herb Ritts directed. Copywriter: Kelly Sopp. Art director: DeeAnn Budney.

THE BIG PUSH: THE WAY TO A NEIGHBOR'S HEART...

"Third Rock From the Sun" star French Stewart accuses a neighbor of trying to subtly seduce him by ordering in pizza in this new spot for DiGiorno Pizza's DiGiorno Rising Crust pizza from Foote, Cone & Belding, Chicago. The estimated $24 million effort will run on network TV with heavy emphasis on sports programming beginning today. The theme remains "It's not delivery, it's DiGiorno." The product is the fastest growing in parent Kraft Foods' history. Copywriter: Steve Dusenberry. Creative director/art director: Steve Brodwolf.

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