made its U.S. debut during the Academy Awards telecast. The
international commercial features Canadian actor Paul Johansson as a
Diet Coke delivery man being eyed by female office workers. The ad
is reminiscent of Diet Coke's 1994 commercial featuring male model
Lucky Vanous. Leo Burnett Co., Milan, created the spot for Coca-Cola
Co. as a special project. Copywriter: Luca Grelli. Art director:
`COMFORTABLE' POSE: Images of a man and a woman in different settings, such
as a construction site, comprise New York agency Baron & Baron's first campaign for The Gap's Banana Republic. The national magazine effort is tagged "Ma k e yourself comfortable." The ad campaign is only the third from Banana Republic. Creative director: Fabien Baron.
image of the week: Stylish Absolut and Gianni Versace have joined forces. Seagram Americas' eight-page Absolut Versace insert features Herb Ritts photos of Kate Moss and other models in arctic settings, clad in Absolut-inspired Ver sace fashions. TBWA, Paris, and TBWA Chiat/Day, New York, handled. Copywriter: Richard Lewis. Art director: Geoff Hayes.
Not wanting to miss out on all the appeal a spokesman can bring to your brand, Dole Fresh Fruit Co. is introducing Bobby Banana. The spokesproduce choreographs a dance routine in one spot and goes skateboarding in another created b y Daniels & Roberts, Boca Raton, Fla. DESIGNefx, Atlanta, handled the computer-generated animation for the commercials, which break nationally in April. Creative directors: Fran Parente, Judy Eisinger.
Toro durability for the lawn haul
No annoyingly tall grass in the spring commercial from Toro Co. Instead, Campbell Mithun Esty, Minneapolis, took inspiration from 1930s-era factory interiors. A mechanical crusher mashes other mowers, but when the Toro Super Recycler comes down the line, it not only survives unscratched, but shatters the machine. It's not enough for a lawn mower to cut grass anymore, said CME Exec VP-Executive Creative Director George Halvorson. Consumers also expect better durability. Copywriter: Bill Johnson. Art director: Lou Flores.