LANDMARKS: THE WEEK OF MARCH 9, 1998

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attitudes

HEALTHY ATTITUDE: A frank interview with actress Carre Otis was used to create "Procrastination," a 30-second PSA encouraging women to get exams to detect breast cancer, created by Awareness & Information and ZAP Edit, New York. The spot has been adopted by the Y-Me National Breast Cancer Organization, and is now running in the Midwest and may expand nationally. Director: Manfred Reiff.

REDNECK REBELLION: In Greenville, S.C., Coffee Underground employs a mock protest urging rednecks to boycott the coffee bar/cinema that poses a "grave danger" to such Southern icons as moon pies and Slim Jims. West & Vaughan, Raleigh/Durham, N.C., created the ad, designed to establish the coffee house's "South, but not Old South" vibe. Copywriter: Philip Wilson. Art director: Rob Baird.

IMAGE OF THE WEEK: R.J. Reynolds Tobacco Co. is running a nostalgia-tinged multipage insert in magazines heralding its Camel Cash Timeless Collectibles. The ad features items that can be "purchased" via Camel Cash, points available in Camel cigarette packs. The agency is Mezzina/Brown, New York. Copywriter: Calvin Lai. Art director: William Chan.

found art

Exxon Corp. is running this 30-second teaser spot from Bright Sun, New York, as a prelude to its upcoming, new branding campaign, tagged "Positive energy." Charlex, New York, handled visual effects. McCann-Erickson Worldwide, Houston, handles several Exxon accounts. Copywriter: Phil Halyard. Art director: Larry Volpe.

THE BIG PUSH: THIS LITTLE PIGGIE REALLY SIZZLES

The National Pork Producers Council continues to promote "the other white meat" in a new campaign that broke last week from Bozell Worldwide, Chicago. The new spots feature a bevy of popular cooking-show hosts making pork-centered meals. The ads end with the Three Little Pigs noting with surprise and concern pork's new popularity. The TV commercials are part of a $25 million ad effort and will run on national cable outlets; print supports. Copywriter: Geoffrey McCartney. Art director: Dick Tracy.

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