LANDMARKS: THE WEEK OF NOVEMBER 17, 1997

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attitudes:

THE PLUSH LIFE: Peripatetic furniture shows its preference for clean rugs as it scurries to the side of a room cleaned with Love My Carpet. McCann-Erickson Worldwide, New York, created the spot for Reckitt & Colman. Curious Pictures handled the stop-motion animation. The contemporary-looking living room is actually a half-size set. Two vacuum cleaners roll onto the scene and clean half the carpet, to which the furniture then flees. Copywriter: Meredith Muegge. Art director: John Arehart.

AN EARFUL: Reddi-wip, known for its seasonally themed ads, sprouts as an ear of Indian corn for Thanksgiving, even though the ad touts the whipped cream as part of desserts like pumpkin pie. Last year around this time, the Reddi-wip can donned a pilgrim hat. Next up on Beatrice Cheese's holiday calendar for the topping: Christmas and Hanukkah. Cramer-Krasselt, Milwaukee, handles. Copywriter: Adam Albrecht. Art director: Dan Koel.

IMAGE OF THE WEEK: Even if the gods aren't crazy, they must be drinking. A tribesman marvels at the bottle of Chivas Regal that apparently dropped from the sky, in an ad that seems to have been inspired by the 1980 film "The Gods Must Be Crazy," in which a man in Botswana's Kalahari Desert ruminated over a Coke bottle. The only copy in the ad for Seagram Americas' Scotch whisky: "You either have it or you don't." The ad from TBWA Chiat/Day, New York, is running in November through January issues of magazines including Playboy, Sports Illustrated and Newsweek. Executive creative director: Eric McClellan. Art director: Geoff Hayes.

FOUND ART

Guinness challenges viewers to discern the difference between a Guinness drinker and an ordinary beer drinker in a new print and TV campaign running in select areas of Asia. Ogilvy & Mather Asia/Pacific handled the campaign, with the concept coming from O&M Thailand, Bangkok. Copywriters: Neil French, Al Jackson. Art directors: Suthisak Sucharittanonta, Philip Marchington.

THE BIG PUSH: REEBOK, IVERSON HAVE THE ANSWER

Reebok International next week unveils The Answer, a collection of basketball footwear and apparel endorsed by NBA phenom Allen Iverson. Ad support already is on the air, however, with TV spots from The Heat, a division of Heater Advertising, Boston. The first features graffiti-style murals dramatizing the challenges Mr. Iverson has faced. The second (r.) emphasizes The Answer's DMX 2000 cushioning technology. It also features Reebok's technology spokesman, Spencer White. Copywriters/art directors: Demane Davis, Khari Streeter.

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