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LANDMARKS;THE WEEK OF NOVEMBER 18,1996;ATTITUDES;IMAGE OF THE WEEK:

Published on .

With the concept of allowing the consumer to imagine himself or herself in the clothing, Italian photographer Toni Meneguzzo used a Polaroid camera and hid models' faces in a holiday effort for The Gap's Banana Republic. Mad Dogs & Englishmen, New York, is handling the estimated $10 million print and outdoor campaign on a project basis.
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