LANDMARKS;THE WEEK OF NOVEMBER 18,1996;ATTITUDES;ON TRACK FOR 2000

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Lionel is getting an early start on its 100-year anniversary, in 2000, by starting up the Lionel Century Club this holiday season. Club members will get the opportunity to buy Golden Anniversary Lionels, updated models of some of the company's classic electric trains. Direct mail and ads, created in-house, support the club in model railroading magazines.
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