LANDMARKS;THE WEEK OF NOVEMBER 25, 1996;ATTITUDES;WICKED TIDINGS

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A new print and radio campaign for Pete's Brewing Co. puts the brewery's fictional founder on the road in search of new experiences and better brews. His exploits and observations are recounted via postcards to his brewery staff ba ck home. Radio spots broke earlier this month. Print rolls in December issues of liquor and beer trade magazines, via Gotham, New York. Copywriter: Michael Jordan. Art director: Bruce Kramer.
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