×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

LANDMARKS;THE WEEK OF NOVEMBER 25, 1996;ATTITUDES;WICKED TIDINGS

Published on .

A new print and radio campaign for Pete's Brewing Co. puts the brewery's fictional founder on the road in search of new experiences and better brews. His exploits and observations are recounted via postcards to his brewery staff ba ck home. Radio spots broke earlier this month. Print rolls in December issues of liquor and beer trade magazines, via Gotham, New York. Copywriter: Michael Jordan. Art director: Bruce Kramer.
Most Popular
In this article: