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LANDMARKS;THE WEEK OF NOVEMBER 25, 1996;FOUND ART

Published on .

Polaroid Corp. makes all the difference for two kids who ask a confused Santa for the same action figure. The boy who includes a photo of the toy gets his wish. The other? Santa goes along with his elf's suggestion to give him a bo ring toy horse instead. Goodby, Silverstein & Partners, San Francisco, handles. Copywriter: Paul Venables. Art director: Jeremy Postaer.
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