CLEARLY DIFFERENT: Glassware from Lalique is juxtaposed with the inspirations for the designs in a new campaign from
Blum/Herbstreith, New York. The ads are themed "When art comes to life," and are running in upscale shelter and lifestyle magazines, including Architectural Digest, Gourmet and Elle Decor. Copywriter: Alan Blum. Art director: Charles Herbstreith.
EXPLOSIVE: Canadian moviegoers are told to turn off their cell phones in a spot from Gee, Jeffery & Partners, Toronto, that's styled as a movie trailer. A bomb expert struggles to disarm a sound-sensitive nuclear weapon when it's triggered by a cell phone that appears to ring in the audience. The ad was created for Cantel AT&T and Cineplex Odeon. Copywriter: Don Embree. Art director: Mike Wilson.
image of the week
When the Sisters of Charity at St. Joseph Healthcare in Albuquerque wanted to show their hospital as approachable, a nun spokeswoman was the choice. "Sister Rosalie" is shown in quirky situations for the "Health care you can have faith in" ads, breaking today on TV, radio and print in New Mexico. Copywriters and art directors: Kelly Marshall and Ron Salzberg.
Beauty Pearls skincare products from Absolute Beauty Co. are touted as "Pearls of wisdom" in a new campaign from Benenson Janson, Los Angeles. The unique packaging of the moisturizers, cleansers and scrubs in single-use gelatin c apsules is highlighted in the print campaign, appearing in Elle, Harper's Bazaar, Mirabella and W. Copywriters: Eric Sorenson and Barbi Gordon. Creative director: Andrew Janson.
the big push: listening to Puerto Rico
"Sounds of Puerto Rico" is the theme of a new campaign from the Puerto Rico Tourism Co., set against the sights of the island, from waterfalls and beaches to the music of San Juan's nightlife. The $10 million dollar campaign includes two 30-second TV spots from Marti, Flores, Prieto & Wachtel, San Juan, breaking on a dozen U.S. cable networks Nov. 5. Print ads are running in November travel and consumer magazines. Copywriter: Jorge Talavera. Art directors: Tico Gonzalez and Didier Planell.