DO THE ICE THING: The "stars of hockey"-those celestial bodies that appear over a player's head after he's leveled by a body check-are interviewed in a spot that Spike Lee directed for Fox Sports Net. The regionally customized promos back Fox's NHL broadcasts. They were created by Mr. Lee's Spike/ DDB, New York, Copywriter: Bill Cimino. Art director: Mark Gross.
DON'T LOSE YOUR SHIRT: The perpetual perplexities of young people's fashions become grist for ReliaStar Financial Corp.'s first consumer campaign. The company asserts that of the many things in life that are hard to understand, yo ur financial picture shouldn't be one of them. Clarity Coverdale Fury, Minneapolis, handles. Copywriter: Jerry Fury. Art director: Jac Coverdale.
IMAGE OF THE WEEK
NAPA, striving for a clean look to its ads, has even gone without its logo in a current trade campaign. Instead, one of the ads features a warning label pasted to the distributor for an import car. WestWayne, Atlanta, created the ads aimed at the automotive aftermarket. Copywriters: Jeff Cole, David Banta. Art director: Brad Ramsey.
A fleet of 135 buses are carrying ads supporting GQ's second annual "Men of the Year Awards." The backs of the New York buses sport 19 different ads, each asking "Who will be GQ's 1997 Men of the Year?" Under the question appears the work of an advertiser that's running in the November "Men of the Year" issue. The awards ceremony is set for Oct. 15 in New York (AA, Sept. 8). TDI developed the concept, and the Conde Nast Publications men's monthly created the bus ads in-house, spearheaded by GQ Publisher Richard Beckman.
The big push; Thoughtful images from Canon
Canon USA pushes philosophy rather than product as it starts a campaign for its imaging systems group. "Where is thought if it never leaves the thinker?" asks one of two dreamy, b&w spots that debuted Oct. 10. The estimated $8 million fourth-quarter TV and print campaign from DCA, New York, is part of a $20 million integrated marketing campaign to upgrade Canon's image from a maker of copiers to a solution for imaging in the digital networked workplace. Copywriters: Steve Penchina, Dean Noble. Art director: Dean Noble.