COOKIN': Mirro Co. reveals its taste in music-at least the kind of music that shows off the durability of its Wearever cookware featuring Du Pont SilverStone With ScotchGuard. The commercial is the first Mirro advertising from Cramer-Krasselt, Chicago, since it won the account last March. Copywriters: Pat Knapp, Anwar Floyd-Pruitt. Art director: Kris Jenson.
FEISTY ETTA: Etta the Freschetta sample lady is on a mission to get people to try her pizza, in the brand's first national TV campaign. Tony's Pizza Service reached national distribution with Freschetta early this year. The pizza also is getting its first national radio advertising. Bozell Kamstra, Minneapolis, handles. Copywriter: Bill Bethell. Art director: Carol Henderson.
IMAGE OF THE WEEK: SanPellegrino USA and Harper's Bazaar have teamed for the "Clear Vision" photography contest, culminating in next year's 100th anniversary for S.Pellegrino sparkling mineral water. An ad section, created by the Hearst Magazines title, runs in the November issue. Creative services director: Susan Keena. Promotion art director: Colleen Meade.
Two Dodge pickup trucks become the hands of a 60-foot-wide clock in a :30 for the new Ram Quad Cab. Rather than shoot actual vehicles, Praxis Films, Hollywood, relied on computer-generated imagery to create the rotating trucks. BBDO Worldwide, Southfield, Mich., created the commercial for Chrysler Corp.'s Dodge Division. Copywriter: Dan Moshier. Art director: Dave Carnegie.
THE BIG PUSH: MERCURY'S RISING WITH CAPRI SUN
Three thirsty boys spurt into the house like speeding liquid mercury-transforming to their human selves once they hit the couch-in a spot for Capri Sun. The commercial, titled "Clever Mom," touts a new powder version of Capri Sun that can make about a gallon of the fruit drink, which previously came only in single-serve pouches. Blue Sky/VIFX, Harrison, N.Y., animated the mercurial blobs, and Ogilvy & Mather, New York, created the :30 for Kraft Foods. Copywriter: Phil Kann. Art director: Anna Lam.