LANDMARKS: THE WEEK OF OCTOBER 20, 1997

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attitudes:

TAKING STOCK: The zebra stripes of a bar code are infused with color on the cover of "Marketable Aspects of Color," part of a series of publications highlighting the products of International Paper Co.'s Strathmore Papers subsid iary. Designframe, New York, developed the "Aspects of Color" series, targeted to graphic designers and intended to show Strathmore's expertise in the use of color.

LOCKING IN SUPERHEROES: Master Lock Co. calls in a trio of DC Comics superheroes to help market its Pro Series line, aimed at to industrial and commercial users. The trade campaign from Cramer-Krasselt, Milwaukee, makes comparisons between the padlocks and Superman, Batman or Aquaman. Copywriter: Dave Redemann. Art director: Dave Hofmann.

IMAGE OF THE WEEK:

The Statue of Liberty is swimming in books in a print ad for Amazon.com, the online bookseller that's promoting itself as a store too big for the physical world. Another ad from Foote, Cone & Belding, San Francisco, shows Seattle's Space Needle half-buried in books. Copywriter: Chris Lindau. Art director: Doug Patterson.

Found art

Campbell Soup Co. this week reveals the winners of its "Art of Soup" contest. Four finalists and a grand prize winner will be announced Oct. 21 at the Andy Warhol Museum in Pittsburgh. The contest comes 10 years after the death of Mr. Warhol, 35 years after he first painted the Campbell's tomato soup can and 100 years since Campbell invented condensed soup. Among the entries were the creations of Eric Levy of Philadelphia (l.) and Mike George of Pittsburgh.

the big push: CHAMPION BENCHES SUPERSTAR ATHLETES

Champion Products takes a swat at the commercialization of sports and athletes with a new $8 million to $10 million campaign created by TBWA Chiat/Day, New York. The TV spots show everyday but serious athletes playing in pickup basketball and football games. Interspersed throughout the spots are shots of signs that bear lines like "No shirt, no shoes, no shoe contracts" and "Limo-free zone." Champion showcases a variety of branded and licensed products.

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