Reddi-wip celebrates Halloween with a print ad and free-standing insert this month offering a recipe for Caramel Apple Scare. The ad is running in women's service magazines and family consumer titles; the FSI dropped in Sunday pap ers. The advertising, via Cramer-Krasselt
, Milwaukee, is the latest in a series of seasonal recipe promotions for Beatrice Cheese's whipped cream brand. Another such ad is on the way for Thanksgiving.