×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

LANDMARKS; THE WEEK OF OCTOBER 28, 1996;REDDI FOR HALLOWEEN:

Published on .

Reddi-wip celebrates Halloween with a print ad and free-standing insert this month offering a recipe for Caramel Apple Scare. The ad is running in women's service magazines and family consumer titles; the FSI dropped in Sunday pap ers. The advertising, via Cramer-Krasselt, Milwaukee, is the latest in a series of seasonal recipe promotions for Beatrice Cheese's whipped cream brand. Another such ad is on the way for Thanksgiving.
In this article:
Most Popular