PRE-GAME HUDDLE: Some boisterous New York Yankees supporters show their colors in an ad for
Adidas from Leagas Delaney, San Francisco. Four b&w 30-second spots feature the topless quintet of diehard fans; the ads are running regionally. Copywriter: Scott Wild. Art director: Peter
WHERE THE BUFFALO SIZZLE: The Wisconsin Bison Producers Association is using its first ad campaign, from Nelson & Schmidt, Milwaukee, to entice consumers and retailers with the joys of bison meat. The posters are used at trade shows and groceries. Copywriters: Bill Stadick and
Wayne Reddick. Art director: Sean Mullen.
IMAGE OF THE WEEK: American Express Co. broke outdoor ads in the New York area from Ogilvy & Mather to promote its sponsorship of the U.S. Open tennis tourney. A montage of street scenes, featuring tennis balls with the AmEx logo, appears on full-car executions on trains to the Open. Art Director: Lorenzo De Guttadauro. Copywriter: Leslie Simms.
found art: NBC's "Caroline in the City" is heading into its third season with a new batch of interstitial scenes, designed by cartoonist Bonnie Timmons in a watercolor style and executed by the Ink Tank animation studio in New York. The series makes its season debut Sept. 22. Executive producer/co-director: Brian O'Connell. Director of animation: Igor Mitrovic.
the big push: Sony's totally digital message
Sony Corp. is gearing up for a global campaign positioning it as the only company in the world offering total digital entertainment. The ads, now running in the U.S., use humor to contrast more rudimentary forms of entertainment from the past with Sony's high-tech offerings. Lowe & Partners/SMS, New York, created the ads, with Chairman/Chief Creative Officer Lee Garfinkel serving as copywriter; the agency's deputy chief creative, Gary Goldsmith, was art director.