PUTTING MUSTARD ON IT: Summer may be over, but it's a whole new season for eating bratwurst, as Johnsonville Foods points out the striking similarity between a brat-in-bun and a football. The campaign from Clarity Coverdale Fury, Minneapolis, is running in Wisconsin and Minnesota. Copywriter: Kelly Trewartha. Art director: Jac Coverdale.
found art: Phillips-Van Heusen Corp. attempts to breathe new life into Izod, the classic men's apparel brand, in a $4 million print and outdoor campaign. A magazine spread from TBWA Chiat/Day, New York, portrays a game of strip poker. Media s chedule for the "Extreme leisure" effort includes October issues of Wired, Details and Maxim. Copywriter: Mark
Girand. Art director: Chris Van Oosterhaut.
image of the week: For people who don't like to read owner's manuals-whether it's for a car or a cell phone-Siemens offers the g1050 handset. The phone is Siemens' first offering in the U.S. consumer market. Wolfe/Doyle, San Franci sco, created a spread, including a visual of the hapless car owner, to back the intro. Copywriter: Damian Fratecelli. Art director: Dave Swope.
the big push: Discus waxes poetic on sports
Discus Athletic takes a tough, though poetic, look at four sports in a new national TV campaign. In "Soccer," players are described as "human cannons, not some circus act but true missile launchers." The athleticwear marketer wraps up the spot by exhorting jocks: "Discus. Compete on every field." Sisquis Ltd., Baltimore, created the "Poetry in Motion" campaign for the division of Tultex Corp. Post Logic Studios, Hollywood, Calif., provided post-production. Copywriter: Tom Daniel. Art director: Ron Thompson.