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LANDMARKS;THE WEEK OF SEPTEMBER 2, 1996;ATTITUDES;IMAGE OF THE WEEK:

Published on .

The U.S. Tennis Association is running its first TV campaign, promoting the sport, in spot markets and cable during U.S. Open coverage. The ads star Andre Agassi and, in one, a pooch who snaffles up a kid's tennis ball. Grybauskas Beatrice, New York, created the campaign; director was Jim Edwards of Barking Weasel Productions, Los Angeles.
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