LANDMARKS: THE WEEK OF SEPTEMBER 22, 1997

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attitudes:

TRUMPETING ITS HERITAGE: Classic 1930s and '40s Blue Note album covers inspire a print and TV campaign supporting Kansas City, Mo.'s historic jazz district and the Kansas City Jazz Museum, which opened in the district this month. MMG Worldwide created the campaign for the city's 18th & Vine Authority. Copywriters: Gail Tamerius, Linda Bumgarner. Art directors: Kurt Lokenvitz, Brent Niemuth, Wesley Porter.

CHARGED UP: Harley-Davidson jumps into co-branding with its new Harley-Davidson Chrome Visa card. Harley's Eaglemark Financial Services subsidiary is issuing the card. The cardholder will be able to have a picture of himself on a Harley emblazoned on the card. TargetCom, Chicago, is handling advertising for the launch. Also included is a sweepstakes in which the marketer is giving away 52 of its motorcycles in 52 weeks.

IMAGE OF THE WEEK: The question-Am I naked? Or am I not?-invites discussion in the global print campaign for the launch of Swatch Skin,a watch that's 3.9 millimeters thin. The ads are from Swatch international agency Batey, Singapore. They were shot by fashion photographer Michel Comte. Copy was conceived by the in-house creative team at Swatch AG in Switzerland.

found art: The Illinois Lottery is using the Chicago Transit Authority as an ad medium, with what the lottery claims is the first ad-wrapped train. Eight el cars have been wrapped in 2,700 feet of vinyl, backing four games. Foote, Cone & Belding created the advertising. Copywriter: Tom O'Keefe. Art director: Amy Stanec.

the big push: A6 IS APPLE OF AUDI'S EYE: Audi of America rejects apples-to-apples comparisons in a pre-launch commercial for the newly designed A6, part of an estimated $10 million push for the new sedan. "Imagine how the apples must feel," the spot ruminates, as fruit falls from trees as the car passes by. The commercial from McKinney & Silver, Raleigh, N.C., began running last week though the new A6 won't go on sale until November, when Audi will unveil a major, multimedia blitz for the car. Copywriter: Bill Miller. Art director: Mike Murray.

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