LANDMARKS;THE WEEK OF SEPTEMBER 23, 1996;ATTITUDES;LOVELY SENTIMENT

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The faces of women-whether adorned by freckles or wrinkles-are celebrated in Sears, Roebuck & Co.'s first TV effort for its year-old Circle of Beauty cosmetics line. The 30-second spot from Young & Rubicam, New Yo rk, declares that "all women are beautiful." The commercial, accompanied by a two-week gift-with-purchase promotion, is running in New York, Los Angeles, Chicago and Seattle.
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