ISLANDS IDYLL: The Hawaii Visitors & Convention Bureau showcases six islands in a new $4 million national TV campaign, via Ogilvy & Mather, Honolulu. Production house Pacific Focus blended the islands' natural beauty with the art of Hawaiian dancers in an almost mystical tour. Copywriter: Tim Anderson. Art director: April Rutherford.
CREATIVITY TO SPARE: BFGoodrich Tires treads into the art world with Electronic Highway Tour, a series of concerts in 15 cities co-sponsored by Spin magazine. Tire displays created by art students at the University of California, Los Angeles, are accompanied by electronic music concerts held in alternative settings across the U.S. such as speedways, beaches, drive-in theaters and closed-off streets. The tour, handled in-house, began Aug. 15 in San Diego and concludes Sept. 13 in
image of the week:
Michael Jordan confronts an energy-voracious videogame in a spot for
Rayovac Corp.'s new Maximum Alkaline batteries. The ad is part of a $25 million campaign to relaunch the Rayovac brand. Y&R Advertising,
Chicago, created the spot. Blue Sky Studios, Harrison, N.Y., handled production. Copywriter: Keith Condon. Art director: Jim Root.
found art: A flying pig, a shivering devil (hell has frozen over) and sundry other cliched improbabilities are metaphors in a new corporate effort from Saatchi & Saatchi Pacific, Torrance, Calif., to market itself as an agency. Illustrator Gary Baseman's creations are part of a campaign themed "Nothing is impossible" and posted in the agency. Postcards, T-shirts and other items bearing the illustrations will be sent to prospective clients. The campaign is expected to go worldwide across the Saatchi network.
The big push:'Nanny' is sweet on 3 Musketeers
"The Nanny's" Fran Drescher responds to her aunt's admonition about her dress with a "Thank you," in a spot for 3 Musketeers bar. "Big on chocolate, not on fat" is the theme of the ad from UniWorld Group, New York. "Since 3 Musketeers appeals primarily to women, Fran makes an ideal match [for the brand] because she is the embodiment of a woman who is not only in control and self-assured, but she doesn't take herself too seriously," said an M&M/Mars spokeswoman.