IMAGE OF THE WEEK: Mouse ears, a TV screen and Walt Disney Co.'s venerable stable of characters are elements in the new logo for the Disney Channel. The logo is part of a redesign handled by Lee Hunt Associates, New York, in which each of four daypar ts on the cable network now has a unique look targeted to a different viewer age group.
"I DID": A bridegroom on his wedding day laments his visit the day before to Cedar Point amusement park in Sandusky, Ohio-"looking for a little excitement" and ending up with a hair-raising time. The spot is part of the first C edar Point campaign from J. Walter Thompson USA, Detroit, which won the estimated $5 million to $7 million account earlier this year. Copywriter: Dan Cerullo. Art director: Brad Phillips.
SEA OF VITAMIN C: Tropicana toasts its 50th anniversary with a 320-gallon glass of Tropicana Pure Premium orange juice. Steve Bellach, marketing director for the brand at Tropicana Dole Beverages, stands beside the 6-foot glass in Bradenton, Fla.
the big push: PAINTING PICTURE OF SECURE RETIREMENT
True stories about finding fabulous wealth are grist for a campaign from "retirement specialist" SunAmerica. In one spot by Asher/Gould, Los Angeles, a man buys a painting for $4 at a flea market, only to discover underneath the canvas a copy of the Declaration of Independence, worth $2 million. SunAmerica admonishes not to "leave your future to chance" in hopes of duplicating such luck. Ad spending is expected to be higher than SunAmerica's recent $8 mi llion to $10 million level. Copywriter: Jeffrey Stamm. Art director: Bruce Dundore.