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FOUND ART: Sunset Boulevard was awash in colors last week as Los Angeles area kids, suspended from an outdoor board, were splashed with the hues of Game Boy Pocket Colors. The new version of Nintendo of America's handheld videogame features c asings in various colors. Members of a local youth arts organization handled the painting.

IMAGE OF THE WEEK: Mouse ears, a TV screen and Walt Disney Co.'s venerable stable of characters are elements in the new logo for the Disney Channel. The logo is part of a redesign handled by Lee Hunt Associates, New York, in which each of four daypar ts on the cable network now has a unique look targeted to a different viewer age group.

ATTITUDES:

"I DID": A bridegroom on his wedding day laments his visit the day before to Cedar Point amusement park in Sandusky, Ohio-"looking for a little excitement" and ending up with a hair-raising time. The spot is part of the first C edar Point campaign from J. Walter Thompson USA, Detroit, which won the estimated $5 million to $7 million account earlier this year. Copywriter: Dan Cerullo. Art director: Brad Phillips.

SEA OF VITAMIN C: Tropicana toasts its 50th anniversary with a 320-gallon glass of Tropicana Pure Premium orange juice. Steve Bellach, marketing director for the brand at Tropicana Dole Beverages, stands beside the 6-foot glass in Bradenton, Fla.

the big push: PAINTING PICTURE OF SECURE RETIREMENT

True stories about finding fabulous wealth are grist for a campaign from "retirement specialist" SunAmerica. In one spot by Asher/Gould, Los Angeles, a man buys a painting for $4 at a flea market, only to discover underneath the canvas a copy of the Declaration of Independence, worth $2 million. SunAmerica admonishes not to "leave your future to chance" in hopes of duplicating such luck. Ad spending is expected to be higher than SunAmerica's recent $8 mi llion

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