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Published on .

TOUGH SCHOTT: Reinforcing the tough image of leather with its tagline, "Speak softly and wear a Schott jacket," Schott Bros. is running its first ad campaign in several years. The original motorcycle jacket trendsetter will spend an estimated $500,000 on the advertising, via Sync, New York. The ads with attitude appear in Paper, The Source, Spin and outdoor New York media.
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