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Actor Richard Gere turns macho modern artist in a commercial launching the Isuzu Vertex in Thailand. With the sedan-really an Isuzu-badged Acura Integra-the Japanese company re-enters the passenger car market. Kovel/Kresser & Partn ers, Santa Monica, Calif., created the ads for Dai-Ichi Kikaku (Thailand). The California agency is partly owned by Tokyo-based DIK.
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