Launching this month is XY Magazine, "The Voice of Young Gay America." XY says it's the first national glossy consumer title for gay male teens and twentysomethings. Publisher-Editor Peter Ian Cummings, a former foreign editor of The Advocate, calls XY a "cross between Wired and Details, but gay." The San Francisco-based every-other-monthly arrives on the scene as some other gay magazines are in a state of flux (see story on Page 39). XY is charging $1,754 for a b&w page and $2,542 for a color page.
Basketball isn't the only sport that's top of mind (or head) for Michael Jordan in Quaker Oats Co.'s latest Gatorade spot. Bayer Bess Vanderwarker, Chicago, created the :30; directing was Osbert Parker of Quentin Tarantino's A Ban d Apart production company. The spot made its debut on NBC's telecast of the NBA all-star game.
Superstation meets superagent in on-air promos that Lee Hunt Associates, New York, created for TBS' "13 Days of 007" movie series. Director Judy Finch's mission: bring a "contemporary edge" to the classic Bond style. The plan: high-power weapons and exotic females, including projecting James Bond movie titles and the TBS logo onto the "Bond women."
American Honda Motor Co.'s Acura today introduces the new flagship RL sedan. A TV spot from Ketchum Advertising, Los Angeles, shows a helicopter delivering the car to a man on an island rimmed by the ever-popular winding roads. The $41,000 RL, replacing Acura's decade-old original Legend, is the third of four models Acura began rolling out last May to revive the slumping division. Acura remains the top-selling Japanese upscale line, but Toyota's Lexus and Nissan's Infiniti have swept ahead in prestige.