"To me, [the COO] is someone who is totally involved with how an agency works on the inside," Ms. Langdon said. "It's so important that the company works efficiently. It's really about getting to know what the issues are."
Ms. Langdon, 40, was most recently creative-services director at Omnicom sibling TBWA/Chiat/ Day, New York, a job she held since 1999. After working to reorganize agency workflow and simplify processes there, Ms. Langdon is expected to do the same in her new position.
In a statement, DDB, New York, Chairman-CEO Bob Kuperman said, "DDB, New York, is a growing, on-the-move agency. As we move ahead, Laura Langdon will help the agency streamline and initiate new and interesting changes."
This will be Ms. Langdon's second stint with DDB. From 1994-99, she was director-print services for the agency, managing a staff of 60 and overseeing print production; electronic graphics; studio, broadcast and print traffic; art buying; presentations group; and print support.
"I was excited about the opportunity to be back there and work for Kupe and [executive creative director] John [Staffen] again," she said. "I have a lot of history with the agency so that will be helpful."
Ms. Langdon also had an earlier stint with Chiat/Day as a print production manager, as well as with DCA Advertising and Berlin Cameron Wright. She began her career in 1985 as a production assistant with Warwick Advertising.