Larry Levin, VP- general manager, broadband and multimedia services, U.S. West Stuart Johnson, chairman , Bell Atlantic Video Services Bruce Kaplan, director of research and strategic development, Viacom Cable INTERACTIVE SCORECARD: THE YEAR'S BIGGEST TESTS

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Time Warner's Full Service Network

Launch date: Projected 4th quarter 1994

Location: Orlando

Status: Launch postponed from April due to equipment delays

Duration of test: 1 year to 11/2 years

Type of test: Technical and market test of full service network

Number of customers: Up to 4,000

Initial services: Video on demand (50 to 100 titles), cost varies by movie. Home shopping (Warner Bros. Studio Store, Spiegel catalog service, Eddie Bauer catalog service, U.S. Postal Service products), pay per product. Videogames (programmers and cost to be announced). TV Guide On Screen (electronic program guide), free. Educational services to be announced.

Services to be added: Auto Mall auto shopping. ShopperVision interactive grocery and drug store shopping service, $9.95 delivery charge. CUC International interactive shopping. Qualcomm's personal communications services. News on demand.

U S West's multimedia network

Launch date: Technical trial projected 2nd quarter 1994; market trial projected 3rd quarter

Location: Omaha

Status: Construction under way

Duration of test: 1 year

Type of test: Technical and market trial of multimedia services

Number of customers: About 375 for technical trial (2,500 homes passed); about 9,000 for market trial (up to 60,000 homes passed).

Services: To be announced. General categories: video on demand, home shopping, games, education, information.

GTE's Cerritos project

Launch date: 1989

Location: Cerritos, Calif.

Status: In progress

Duration of test: 5 years

Type of test: Technical and market trial of voice, video and data services

Number of customers: Varies by service

Services: Telephone service, 200 homes, fee based on usage. Video on demand, 3 homes and 6 classrooms, free. Videophone service, 3 homes and 6 classrooms, free. Center Screen (30 pay-per-view channels), 4,000 homes, fee varies by movie. GTE Main Street (interactive TV system featuring shopping, banking, travel, education, information and entertainment services), 245 homes, $9.95/month. Coaxial cable network offering 78 channels programmed by Apollo Cable, about 7,300 homes, monthly fee varies.

Bell Atlantic's multimedia networks

Location: Alexandria, Arlington and Fairfax County, Va.

Launch date: Technical trial March 1993; market trial projected fall 1994

Status: Waiting for FCC approval

Duration of test: 1 year or more

Type of test: Technical and market trial of multimedia services

Number of customers: Up to 300 for technical trial (400 homes passed); up to 2,000 for market trial (40,000 homes passed).

Services: To be announced. General categories include: video on demand, home shopping, games, education, information.

Viacom/AT&T Castro Valley project

Location: Castro Valley, Calif.

Launch date: Technical trial projected summer 1994; market trial projected fall 1994

Status: Network upgrade under way

Duration of test: 18 months

Type of test: Market trial of interactive services

Number of customers: Up to 1,000

Services: Video on demand, cost to vary. CUC International home shopping service, cost to be determined. Games to be announced. StarSight interactive program guide, free.

TCI, AT&T and U S West's Viewer-Controlled Cable TV

Launch date: July 1992

Location: Denver suburbs

Status: In progress

Duration of test: 2 years

Type of test: Market trial of video on demand

Number of customers: 300

Services: Hits at Home (expanded pay per view), 150 homes, $2.99 per movie. Take One (video on demand), 150 homes, $3.99 per movie.

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