[armonk, n.y.] IBM Corp. is reviewing direct marketing agencies as part of a plan to pick eight to 10 U.S. regional agencies, down from a current roster of some 30 local agencies, according to executives familiar with the review. The agencies will handle ongoing local tactical assignments.
[camden, n.j.] Campbell Soup Co. named Rob Desatnick, director of global media, to VP-global advertising and promotion services, a new post. Corporate promotion, Web ads, media services and licensing now report to Mr. Desatnick. Separately, Campbell Oct. 17 launches a TV campaign for its Franco-American Superiore canned pasta via FCB/Leber Katz Partners, New York.
[lansing, mich.] General Motors Corp.'s Oldsmobile division has again tapped Knoxville, Tenn.-based Roberts & Russell, one of its seven preferred dealer group shops, for a national TV promotion in the first quarter of 1997. There was no review. It's the second time since September Olds made the unusual move of not turning to its national shop, Leo Burnett USA, Chicago, for a national campaign.
[madison, wis.] Philip Morris Cos.' Oscar Mayer unit is in discussions to once again sponsor the halftime show at Super Bowl XXXI. A deal could be announced as soon as this week.
[richmond, va.] Sen. John Warner (R., Va.) pulled a spot, publicly apologized and fired a media consultant who is a key ad man in the Dole campaign in a flap over an ad with a doctored photo. Greg Stevens & Co., Alexandria, was dumped by the Warner campaign after newspapers reported that a campaign ad alleging ties between President Clinton and Sen. Warner's Democratic challenger used a photo of the president with Sen. Charles Robb (D., Va.) with the opponent's head substituted for Sen. Robb's. Mr. Stevens is one of the three principal ad executives in the Dole campaign.
[redmond, wash.] Microsoft Corp. Creative Director Ben Evans is moving up to the new post of general manager-corporate marketing, overseeing advertising and creative services. Greg Perlot, director of corporate advertising and research, leaves next month to pursue another field: baseball. Mr. Perlot, 33, will be assistant baseball coach at Pacific Lutheran University in Parkland, Wash., where he once played ball.
[chicopee, mass.] Spalding Sports Worldwide's Top-Flite Golf Co. starts a $50 million marketing and ad campaign Oct. 24 with a spot featuring pros Lee Trevino and Craig Stadler. A second spot features Bob Denver (Gilligan) batting balls off Gilligan's Island. Hill, Holliday, Connors, Cosmopulos, Boston, created the campaign.
[norwalk, conn.] Beiersdorf is launching Eucerin Shower Therapy with a $20 million professional advertising, detailing and sampling effort via TBWA Chiat/Day, New York.
[troy, mich.] Rodger Groves will join McCann-Erickson Worldwide Nov. 1 as senior VP-brand champion on its General Motors Corp.'s GMC account. He had been a senior partner, worldwide director of the Eastman Kodak Co. and Citibank accounts at J. Walter Thompson USA, New York.
[purchase, n.y.] PepsiCo has tapped John Antioco as president-CEO of its Taco Bell division. Mr. Antioco, formerly chairman-CEO of the Circle K Corp. convenience store chain, replaces Taco Bell's 13-year CEO John Martin, who becomes chairman-CEO of PepsiCo Casual Dining.
SBC Communications to Goodby, Silverstein & Partners, San Francisco, as first agency for its $80 million long distance account. . . .Alaska Airlines to Wongdoody, Seattle, to handle its print ads through yearend while it conducts a closed review for its estimated $10 million to $15 million account. The airline last week parted with Goodby, Silverstein & Partners. . . .CPC International consolidated advertising for its bakery brands at Bates USA, New York, with the shop adding about $20 million in billings for brands previously handled by D'Arcy Masius Benton & Bowles, New York, and North Castle Partners, Stamford, Conn. . . .Andrew Jergens Co. to Deutsch, New York, for a non-Jergens branded new facial product.