[kansas city, mo.] Sprint Corp. is expected to put into review its estimated $15 million account that handles direct marketing to the college market. JWT Direct, New York, currently handles the bulk of the business. Sprint also recently cut roster agencies J. Walter Thompson USA, San Francisco, and Grey Advertising, New York, from a review for its interactive marketing account, now narrowed to Valentine-McCormick-Ligibel, Kansas City, Mo.; and Eagle River Interactive, Avon, Colo.
[radnor, pa.] Reed Elsevier's Cahners Publishing has come up with the winning bid for Chilton Co., the Capital Cities/ABC trade publishing group put up for sale by Walt Disney Co. in January, according to investment bankers familiar with the deal. The sale price is expected to be about is $420 million. An announcement is expected this week.
[washington] The U.S. Army renewed Y&R Advertising, New York, the incumbent, on its recruitment ad account. Y&R was awarded a one-year contract with four annual renewal options. Y&R and Wells Rich Greene BDDP were finalists in a protracted account shootout.
[austin, texas] Dell Computer Corp. has hired Leo Burnett USA, Chicago, for a project, according to insiders. Burnett hopes to leverage the assignment into a broader relationship; the booming PC direct marketer is moving into workstations, servers, services and global markets, which could prompt changes in Dell's communications approach. Goldberg Moser O'Neill, San Francisco, handles Dell's estimated $60 million U.S. ad account; Rapp Collins Worldwide, Dallas, has the $10 million to $12 million Dell Direct account; Grey Interactive, New York, handles Web work. Asked about Dell's involvement with Burnett, Chairman-CEO Michael Dell said, "I wouldn't want to speculate on that." Burnett executives declined to comment.
[oak brook, ill.] McDonald's Corp.'s next move after "Campaign 55" could involve a new Whopper-fighter now called Quarter Pounder Big & Tasty, being tested in California. The product, which includes lettuce, tomato and mayonnaise, will be rolled out to the entire state this summer. The test will determine if the sandwich has legs for a national launch. The company also is said to be considering reviving the 55-second service guarantee on a local basis; earlier the plan was voted down on the national level by franchisees. McDonald's also will introduce a tropical flavor milkshake this summer, tied in with "George of the Jungle."
[new york] Most cable TV networks were well on their way to wrapping up the upfront buying season late last week, with estimates that sales will come close to the $2 billion mark, up from about $1.8 billion last year. While cost-per-thouSee LATE NEWS on Page 3LATE NEWS from Page 2
sand increases averaging in the low-to-mid-single-digit range have disappointed most cable networks, a number of them are pleased that most advertisers are spending more money in cable.
[new york] Revlon will introduce in the fourth quarter of this year a new skincare line under its Age Defying brand, backed by $20 million in advertising from Tarlow Advertising, and another $10 million in promotional support, according to executives familiar with its plans. The launch follows Procter & Gamble Co.'s introduction of an Oil of Olay Age Defying line earlier this year.
[round rock, texas] Power Computing Corp. is talking with Fallon McElligott, Minneapolis, and former agency Bam!, Austin, Texas, about the Macintosh clone direct marketer's $10 million-plus account. Power declined to comment.
[downers grove, ill.] W.B. Doner & Co., Southfield, Mich., is the front-runner for the estimated $16 million account for Florists' Transworld Delivery Association, with a winner expected to be chosen early this week, according to insiders. Grey Advertising, New York, resigned the account last week. J. Walter Thompson USA, Detroit, and Meldrum & Fewsmith, Cleveland, were among an estimated 10 other shops FTD has been meeting with.
Prodigy is expected to name a new agency this week, with three to six contenders vying for the $10 million business, previously at Weiss, Whitten, Stagliano, New York. . . . Today's Man to Hampel/Stefanides, New York, from in-house for the men's wear superstore's $10 million account. . . . CMP Media will change the name of its weekly newspaper, CommunicationsWeek, to InternetWeek with the Sept. 1 issue to better reflect the expanded coverage of the Internet, corporate networks, extranets and intranets. . . . Reynolds Metals Co.'s Consumer Products division consolidated consumer advertising at Saatchi & Saatchi Advertising, New York, with the agency adding $5 million to $10 million in business. . . . DirecTv is launching On, an every-other-monthly, advertiser-supported sports lifestyle title for its sports service subscribers. First issue will be July/August.