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LATE NEWS;BAUSCH & LOMB OPTS OUT AS TOP OLYMPIC SPONSOR; YATES TAKES OVER AUSSIE POST FOR SAATCHI & SAATCHI;HOLIDAY INN NARROWING LIST FOR REVIEW;RJR'S JOHNSTON LEAVES POST AS CHAIRMAN-CEO;PRUDENTIAL NAMES 5 FINALISTS IN REVIEW;DIOR READIES $15 MIL LAUNCH FOR DOLCE VITA;CHRIS WALL EXITS WIEDEN IN AMSTERDAM;DRIVER'S MART WILL SELL CAR PARTS, INSURANCE; HARDEE'S PROMOTES THE BOSS WITH NEW ADS;CMP BUYS REP FIRM FROM MILLER FREEMAN;HEARST TAKES STAKE IN INTERNET PROFILES; F.Y.I.

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[rochester, n.y.] Bausch & Lomb won't renew its TOP worldwide Olympic sponsorship. As a top-level sponsor for the 1994 Winter Olympics and the upcoming Atlanta Games, Bausch & Lomb had paid $40 million to the International Olympic Committee. The company was replaced by McDonald's Corp. as one of the IOC's 10 TOP sponsors for the Olympics in 1998 and 2000. Bausch & Lomb said it will continue its Olympics involvement on a "national or divisional basis, rather than on a global corporate level."

[sydney] Sandra Yates, former Time Australia magazine publisher, was appointed executive chairman of Saatchi & Saatchi Australia after the abrupt resignation of Chief Executive David Birrell last week. Ms. Yates refused to discuss an internal investigation into the incident that triggered Mr. Birrell's departure. Ms. Yates, who became a Saatchi director earlier this year, said she would remain until a replacement is found.

[atlanta] Holiday Inn Worldwide expects to create a short list of five agencies in the next two to three weeks for its $30 million account, formerly with Young & Rubicam, New York. A selection is expected in mid-July, said VP-Marketing John Chandler. J. Walter Thompson USA, Saatchi & Saatchi Advertising and BBDO Worldwide are among the 20 shops that have contacted Holiday Inn.

[winston-salem, n.c.] The revolving door is turning again at R.J. Reynolds Tobacco Co. with James W. Johnston, chairman-CEO of R.J. Reynolds Tobacco Worldwide, departing. Mr. Johnston, 50, last July lost control of the U.S. subsidiary but regained it in late '95. The company said Mr. Johnston was leaving the tobacco company as well as his vice chairman post at parent RJR Nabisco Holding Corp. to spend time with his family. The departure, effective June 30, comes after RJR Chairman Mike Harper left May 2. No successor to Mr. Johnston has been named.

[newark, n.j.] Prudential Insurance Co. of America picked five finalists for its newly consolidated $20 million Prudential Healthcare account: Kirshenbaum Bond & Partners, Deutsch and Angotti, Thomas, Hedge, all New York; Fallon McElligott, Minneapolis; and Mullen, Boston.

[new york] Christian Dior Perfumes will spend $15 million in advertising from September to December launching its new women's scent Dolce Vita. Adler Boschetto Peebles & Partners handles in the U.S. though the creative is from Europe.

[amsterdam] Chris Wall resigned as creative director at Wieden & Kennedy here, praising the agency but saying there wasn't a good personality fit. Mr. Wall is best known for Microsoft Corp.'s Windows 95 launch at Wieden in Portland, Ore., and Apple Computer advertising at BBDO Worldwide, Los Angeles and Paris.

[grand rapids, mich.] Driver's Mart Worldwide, preparing to launch a national chain of used-car superstores, said last week it also will sell tires, batteries and other auto parts, as well as all kinds of insurance.

[rocky mount, n.c.] Seeking some sizzle for its month-old Boss burger, Hardee's Food Systems launched a spot TV and radio campaign this week from Pearlstein Group, Los Angeles, with the tagline "It's the sauce that makes the Boss."

[manhasset, n.y.] CMP Media bought Miller Freeman's M&T International Marketing, San Mateo, Calif. Price wasn't disclosed. M&T, which keeps its name, is North American rep firm for 116 non-U.S. technology publications. The company also today changes its name to CMP Media from CMP Publications and unveils a logo to be included on the cover of all CMP-owned titles.

[san francisco] Hearst Corp. has acquired a small stake in Internet Profiles Corp. (http://www.ipro.com), a provider of Web measurement and analysis to online publishers and marketers. I/Pro also soon will announce it has acquired CyberAtlas, an ad-supported Web site providing research on Web measurement and marketing (http://www.cyberatlas.com).

Cap Cities/ABC is expected to announce restructuring of its multimedia divisions today; Bruce Maggin, head of the Multimedia Group, is leaving. Video publishing, interactive software and on-line services will fall under Walt Disney Co. management....Celestial Seasonings, Boulder, Colo., to Dailey & Associates, Los Angeles, from Citron Haligman Bedecarre, San Francisco, for its $6 million account. Also to Dailey: DocuNet, Long Beach, Calif., as first agency for the $2 million to $3 million account for the online software supplier...Scott Flood to president-chief operating officer, Waring & LaRosa, New York, a new position, from exec VP-general manager, Altschiller & Co...Conde Nast Publications said it plans to expand the brand identity of its magazines through consumer shows and expositions. David J. Fishman moves from business development at Disney Magazine Publishing to the new post of director of business development at Conde Nast to head the effort....Irvine, Calif., this month launches a $1 million direct-mail campaign via Marketing And, Culver City, Calif., to promote its Web site and new PC models....William Gray, 44, to managing director at Ogilvy & Mather, New York, a new post, from head of client services for New York and executive group director on American Express Co....SyQuest Fremont, Calif., is reviewing its estimated $2 million account. Former agency Woolward & Partners, San Francisco, says it ended up only placing media for creative produced in-house....Softbank Corp. and International Data Group will jointly produce a trade show in Beijing next year, Comdex/China....General Motors Corp.'s GMC brand and its GMAC financing arm will announce their sponsorship June 14 of John Tesh's four-month concert tour.

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