[New York] Fox Broadcasting is asking a record $1.4 million for a 30-second spot on next year's Super Bowl broadcast, according to media-buying executives. Fox is about 20% sold, primarily with incumbent advertisers re-upping. Anheuser-Busch Cos. bought eight units, taking the beer category, insiders said. PepsiCo is also believed to have bought units on the broadcast.
[Hackettstown, N.J.] M&M/Mars has named Michael Murphy, formerly president of Kal Kan Foods, as president of its candy unit. He is succeeding Graham White, who died unexpectedly. Peter Cheney, formerly VP-manufacturing, succeeds Mr. Murphy at Kal Kan.
[Austin, Texas] Dell Computer Corp. has contacted agencies in New York, according to an executive. Goldberg Moser O'Neill, San Francisco, handles the estimated $35 million to $40 million North American ad account for the world's No. 1 direct PC marketer. Lowe Direct, New York, handles Dell's direct business. Executives at Dell Computer weren't available for comment at press time.
[Milan] Olivetti is moving its $45 million international personal computer account to SMI Group, which will work with World Writers on the business. Both agencies are based in London. Also pitching were Foote, Cone & Belding, London; and Ammirati Puris Lintas and incumbents Barbella Gagliardi Saffirio and Pirella Gottsche Lowe, all based in Milan.
[New York] Steve Norcia is leaving the New York office of Earle Palmer Brown, where he was managing partner, to become the worldwide account director on Digital Equipment Corp. for DDB Needham Worldwide. He is succeeding Niland Mortimer, who now becomes director-international brand marketing, a new post.
[New York] Helmut Krone, one of the most respected art directors ever to work in advertising, died April 12 at the age of 70. He had suffered from cancer. Mr. Krone's career spanned almost four decades at Doyle Dane Bernbach and DDB Needham Worldwide, where he created famous campaigns for Volkswagen and Avis, among others. He was a member of the One Club's Creative Hall of Fame and the Art Directors' Hall of Fame.
[Redmond, Wash.] Microsoft Corp. named company veteran Laura Jennings VP of Microsoft Network. She succeeds Russell Siegelman, who developed and launched the online service last August and who Microsoft said will take another job at the company "in the near future."
[New York] Revlon will be half sponsor of a show co-produced by sister company New World Entertainment. The project, "New Passages," based on the book by Gail Sheehy, is an ABC TV movie. Revlon and New World are both owned by Ronald Perelman. Separately, New World reportedly is in the midst of talks with Fox Entertainment about it being acquired.
[Salt Lake City] Dahlin Smith White said it will change its name to Euro RSCG Dahlin Smith White upon completion of its pending acquisition by Paris-based Euro RSCG. The change is part of an ongoing plan to strengthen the Euro RSCG brand in the U.S. However, Euro RSCG's largest U.S. agency, Messner Vetere Berger McNamee Schmetterer Euro RSCG, is resisting the switch.
[Washington] Former White House special counsel Michael Deaver, now an exec VP at Edelman Worldwide, confirmed he has asked BBDO New York Chairman Phil Dusenberry to help with the 1996 Republican National Convention and to determine the availability of ad executives to help in Sen. Bob Dole's presidential bid. Mr. Dusenberry's decision is expected as early as this week.
Newark, N.J., to Fallon McElligott Berlin, New York, for its $10 million start-up account....Hasbro's PlaySkool division narrowed its $30 million review to five agencies: Arnold Communications, Boston; and Bates USA, Grey Advertising, Saatchi & Saatchi Advertising and incumbent Griffin Bacal, all New York....is in negotiations to sell urban music magazine Vibe to a new company headed by Robert Miller, former president-CEO, Time Inc. Ventures....Euro RSCG, Paris, is doing some strategic communications work in Europe for Netscape Communications Corp., a U.S. client of Dahlin Smith White, Salt Lake City, one of the first joint projects since it agreed to buy control of Dahlin....rejected B.A.T Industries' plan to sell six discount cigarette brands to Lorillard Tobacco Co., saying the sale would not truly correct its concerns about market concentration. B.A.T, owner of Brown & Williamson, had been required to sell off some brands as a condition of winning FTC approval for its 1994 purchase of American Tobacco Co....has selected its new CEO: Glenn Rupp, 51, former president-CEO of Wilson Sporting Goods Co. He succeeds Gib Ford, 64, now vice chairman....Pacific Telesis Group' Pacific Bell Communications has narrowed the review for its new $40 million-plus long-distance division to Ammirati Puris Lintas and Lowe & Partners/SMS, New York; Ogilvy & Mather, Los Angeles; and Ketchum Advertising, San Francisco, and Highway One, San Francisco and Los Angeles....Lord, Dentsu & Partners, Los Angeles, will announce today that Young & Rubicam, New York, has given up its 50% stake in the agency, executives close to Lord Dentsu said. The move frees Lord Dentsu to pursue new business that would have created conflicts for Y&R. ...Fallon McElligott, Minneapolis, dropped out of Hewlett-Packard's $40 million peripherals review last week, and Campbell Mithun Esty is in.