LATE NEWS: DIGITAL EQUIPMENT TO CONSOLIDATE ACC'T: ALLIED DOMECQ TO REVIEW $80M EURO MEDIA BUYING: CARMICHAEL LYNCH WINS $15M PC BUSINESS: GENERAL MILLS TO REVIVE TEAM CHEERIOS: KRAFT FOODS TAPS FCB DIRECT FOR GEVALIA: MASTERCARD PREPARES $80M CREATIVE REVIEW: SMITH CORONA ACCOUNT TO PARTNERS & SHEVACK: NHL ICE RINKS SET FOR AUGUST DEBUT: TIMES SQUARE TO SELL SPONSORSHIPS FOR EVENTS: LOTAS MINARD, PFIZER, WPIX-TV NAMED ALL-AROUND GOOD EGGS: SANOFI BEAUTE SCENT DEBUTS WITH $17M IN SUPPORT: MARTIN MOVES FROM KIRSHENBAUM TO CONSULTANT MONTAGUE &: F.Y.I.

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[maynard, mass.] Digital Equipment Corp. is expected to consolidate its $105 million to $110 million global account at a single agency by July 1. DDB Needham Worldwide handles corporate; Y&R Advertising has the PC business. Both shops are in New York. Other shops may be considered.

[london] Allied Domecq Spirits & Wines in June will open a review of its $80 million media planning and buying operations in Europe. Both Zenith and Optimedia currently handle media, but Allied Domecq may consolidate the account, the company said. A decision is expected by August.

[bloomfield hills, mich.] BOSC Technologies named Carmichael Lynch, Minneapolis, first agency for an account the company estimates may reach $15 million. BOSC is starting a new retail venture to sell built-to-order PCs. Carmichael Lynch previously handled advertising for mail-order PC marketer Gateway 2000.

[minneapolis] General Mills in June will revive its previously limited edition Team USA Cheerios rechristened as Team Cheerios. Like its precursor, Team Cheerios will be made from the varieties of Cheerios mixed together. According to those familiar with marketing plans, the brand-to be a permanent addition to the Big G line-will tie in with extreme sports. Saatchi & Saatchi Advertising, New York, handles Cheerios.

[white plains, n.y.] Kraft Foods named Foote, Cone & Belding's New York-based FCB Direct as agency of record for its estimated $10 million Gevalia Kaffe direct business. Gevalia Kaffe is a mail-order gourmet coffee brand.

[new york] MasterCard International is seeking credentials from at least five agencies for its $80 million creative account. Morgan Anderson & Co., New York, is believed to be handling the review, said to include D'Arcy Masius Benton & Bowles, McCann-Erickson Worldwide, Grey Advertising, Messner Vetere Berger McNamee Schmetterer/Euro RSCG, all New York, and GSD&M, Austin, Texas.

[cortland, n.y.] Smith Corona has awarded Partners & Shevack, New York, its estimated $10 million account. Bozell Worldwide, New York, also competed. There was no previous agency.

[new york] The National Hockey League is expected to announce this week details of a new initiative to build hockey rinks/entertainment centers around the world. The facilities will bear the brand name "NHL Ice," and the first will open in August in Birch Run, Mich. The inaugural facility will cover 10 acres of land and house two ice rinks, locker rooms, retail space, an activity center filled with interactive hockey games and exhibits, and a food court.

[new york] Times Square Business Improvement District and Countdown Entertainment are selling 10-year sponsorship packages to Times Square, which include rights to celebrations tied to the millenium, the square's 100th anniversary and the 100th anniversary of the New Year's Eve ball drop. Inventory includes rooftop sign-age and six-story banners. Landor Associates, San Francisco, has created a Times Square 2000 logo for the program.

[new york] Lotus Minard Patton McIver, Pfizer and WPIX-TV are the winners of the second annual Good Egg awards, which recognize advertisers, marketers and media companies for public-service efforts. The awards are sponsored by Advertising New York '97, a group composed of the American Advertising Federation, Advertising Club of New York and Advertising Women of New York.

[new york] Sanofi Beaute is introducing So de la Renta fragrance by Oscar de la Renta in September, via Chillingworth & Radding, with a $17 million marketing budget that will include TV and print.

[new york] Brian Martin, exec VP-director of business development, Kirshenbaum Bond & Partners, is leaving to join Ty Montague at Montague &, a Westport, Conn.-based communications consultant. Mr. Martin will be CEO; Mr. Montague is chief creative officer.

Emilio Azcarraga Milmo, chairman of Mexico City-based Grupo Televisa, died of cancer in Miami. He was 66. He led Grupo Televisa, which describes itself as the largest media company in the Spanish-speaking world, as chairman since 1972. In the U.S., the company is part owner of the Spanish-language Univision TV network. . . . Nike said the first work from new brand agency Goodby, Silverstein & Partners, San Francisco, will support the July launch of its first Niketown in Boston. No word yet as to when Goodby's first national work for Nike will debut. . . . Mazda Motor of America is expected to hear in mid-May a presentation from Foote, Cone & Belding, San Francisco, that executives close to the situation say could decide the fate of the $240 million account (AA, April 14). . . . Miller/Kadanoff, San Francisco, is for sale. The 8-year-old direct marketing shop has billings of $65 million from West Coast technology clients such as Oracle Corp. and Hitachi PC Corp., and recently won project work from Levi Strauss & Co. . . . National Basketball Association is finalizing a sponsorship agreement with Sony Corp. of America in the audio/visual electronics category. The pact would be mostly media driven.

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