[golden, colo.] Boston Market is reviewing its estimated $40 million
account, with plans to hire several agencies. Under a plan devised by Chief Marketing Officer Bill McDonald, the 860-plus store restaurant chain will seek two to three creative shops for its three business lines, as well as a national media planning agency. J. Walter Thompson USA, New York, resigned the account Feb. 23 after just 10 months, citing problems with compensation and staffing.
[san jose, calif.] Hitachi PC Corp. named Seiniger Advertising Group, Beverly Hills, to handle its new estimated $15 million to $20 million account. Seiniger is known for entertainment but last year recruited Robert Chandler, a tech ad creative veteran.
[new york] Elizabeth Arden Co. will use newspaper ads, not TV spots, to advertise around Liz Taylor's appearance on four CBS sitcoms tonight. The actress will promote her Black Pearls fragrance launch in story lines revolving around a search for a missing black pearl necklace. Arden will run ads, created in-house, in 30 cities on Page 2 of major dailies, making note of the appearances and the coming launch.
[new york] Seventeen companies, including General Motors Corp., America Online and agencies Bates USA and BBDO Worldwide, are backing the CyberMedia Index, an interactive audience tracking system that will be tested in May. The index, which will provide comparative data on Web sites and online services, is a product of consultancy Next Century Media, Woodstock, N.Y., and Arbitron NewMedia.
[new york] Grey Advertising and Omnicom Group both posted strong growth in 1995. Grey reported $23.4 million in net income, up 26.2%. Commissions and fees hit $688 million, up 16%. Omnicom Group posted a 26% increase in net income to $140 million. Worldwide fee and commission revenues increased 18% to $2.26 billion.
[fremont, mich.] Gerber Products Co. will break a national TV spot today combating charges by the Center for Science in the Public Interest that its baby food products are less nutritional than stated in the marketer's ads. The spot, supported by ads in major newspapers Feb. 23 via Noble & Associates, Chicago, says, "Gerber sets the record straight on nutrition."
[washington] The Association of National Advertisers is warning advertisers they may have a major stake in proposals to auction off broadcast TV airwaves and is calling for congressional hearings. ANA warned advertisers would likely have to shoulder the biggest portion of any fees broadcasters pay.
[hamburg] Anheuser-Busch launched the Anheuser-Busch B brand in Germany to get around the country's strict enforcement of Czech brewer Budojovicky Budvar's rights to the Budweiser name in much of Europe. Springer & Jacoby handles the ad campaign.
[cincinnati] Procter & Gamble Co. is running a half-page ad in USA Today today by Burson Marsteller, Chicago, asking consumers to be patient about shortages of its Bounty paper towels. P&G put retailers on allocation for Bounty in January as rising demand maximized production capacity, said a P&G spokesman.
[new york] Cosmair's Ralph Lauren Perfumes hired interactive design/marketing firm Razorfish for redesign and multimedia content additions to its fragrance site (http://www.ralphlaurenfragrance.com).
[new york] Infinity Broadcasting, which owns 34 radio stations, announced plans to acquire out-of-home advertising company TDI Worldwide for $300 million. The move gives the companies an edge in reaching into local markets, but analysts doubted the new ownership would boost TDI's position against Gannett Outdoor.
Cox Enterprises plans to acquire Carol Wright Sales and Carol Wright Consumer Promotions from Donnelley Marketing. Both will become part of Cox Target Media...Wayne Calloway, 60, plans to resign effective April 1 as chairman-CEO of PepsiCo, and turn over his position to Vice Chairman Roger Enrico, 51...Guinness Import Co., Stamford, Conn., is said to be moving its estimated $2 million Red Stripe beer business to Gotham, New York. North Castle Partners, Stamford, had resigned...Audrey Elizabeth Watson Boote, 61, managing editor of House Beautiful for 161/2 years, died suddenly on Feb. 23 in New York from a blood clot following knee surgery. ...Oracle Corp. Chairman Larry Ellison today demonstrates at a San Francisco conference a working prototype of a "network computer," his much-hyped $500 Internet appliance...Gib Ford will retire in 1997 as Converse chairman-CEO...Seagram Beverage Group, Bradenton, Fla., to FCB/Leber Katz Partners, New York, from Lord, Dentsu & Partners, Los Angeles, for its estimated $5 million to $10 million Dole juice account. ...Duracell debuted PowerCheck batteries with testers on the battery at the Photography Marketing Association convention...Sam Pond, 39, has left his post as associate creative director, Goodby, Silverstein & Partners, San Francisco, to form pond_walter, an agency to produce advertiser-sponsored TV-style programs for the Internet and traditional advertising...H&R Block Co. and Sears, Roebuck, & Co. will spin off their interests in the online services they own, CompuServe and Prodigy, respectively.