LATE NEWS;DMB&B HOLDING COMPANY TO BE RENAMED MACMANUS; CALVIN KLEIN HIRES NEW CREATIVE DIRECTOR;APPLE RENEGOTIATES GLOBAL PACT WITH BBDO;4A'S MAY OPPOSE WESTINGHOUSE DEAL; ACURA ADDS COLE TO REVIEW LIST;WELKE LEAVING BURNETT IN CREATIVE SHIFT;DISNEY WORLD SEEKING SPORTS CENTER SPONSORS; AUDI EXPANDS MARKETING FORCE AS SALES SPURT; BOLGER TO SOFTBANK FROM TN INTERACTIVE POST;BOZELL BUYS CHICAGO OFFICE OF WRG BDDP;PENNZOIL SLIMS REVIEW TO FOUR AGENCIES;STARTER USING SMITH, RIPKEN IN FALL BRAND ADS;RENAISSANCE OPENS DOOR TO $10 MIL-$12 MIL REVIEW;F.Y.I.

Published on .

[new york] Directors of D'Arcy Masius Benton & Bowles will meet this week to approve MacManus as the new name for its holding company. MacManus was the only founder's name dropped after the '85 merger of D'Arcy MacManus Masius and Benton & Bowles. As it prepares to buy N.W. Ayer & Partners, DMB&B wants to clear up confusion between the holding company and the DMB&B agency.

[new york] Ronnie Cooke Newhouse is joining Calvin Klein's in-house agency as creative director, succeeding consultant Fabien Baron. Mr. Baron, one of the driving forces behind the company's controversial ads, will continue to consult. Ms. Cooke Newhouse is a consultant/free-lance creative director who has been VP-creative director of Barneys New York.

[cupertino, calif.] Apple ComSee LATE NEWS on Page 2LATE NEWS from Page 1

puter is renegotiating its annual contract with BBDO Worldwide, Los Angeles, for its $200 million worldwide creative and media account, which expires in September. Apple VP David Roman is confident terms will be worked out. Mr. Roman said contract talks may be fueling rumors rampant in ad agency circles that Apple is talking to other shops. Numerous shops, including former agency TBWA Chiat/Day, Venice, have made inquiries, but Mr. Roman said Apple isn't interested. Separately, Apple is discussing a Web project with Fallon McElligott, Minneapolis, which early this year produced an Apple commercial.

[new york] The American Association of Advertising Agencies is giving "serious consideration" to submitting a challenge before the Federal Communications Commission of Westinghouse's acquisition of Infinity Broadcasting, Electronic Media reports today. Four A's Senior VP John Kamp said the group fears consolidation within the radio and TV industries is bad for advertisers.

[torrance, calif.] Cole & Weber, Seattle, is the fifth known agency in American Honda Motor Co.'s $120 million Acura review, according to ad agency executives. Cole and Acura declined comment. Acura expects to meet with six agencies by month's end and then narrow to incumbent Ketchum, Los Angeles, and two to three other finalists.

[chicago] Leo Burnett USA Exec VP-Chief Creative Officer Bob Welke is preparing to leave the agency. Insiders say a management realignment in the creative department is being finalized. Cheryl Berman, now exec VP-group creative director overseeing McDonald's and other accounts, is expected to be promoted.

[lake buena vista, fla.] Walt Disney World has hired Integrated Sports International, an East Rutherford, N.J.-based sports marketing company, to serve as its agent in getting sponsors for its International Sports Complex, opening next year. The 200-acre complex will hous spring training facilities for the Atlanta Braves and other Major League Baseball teams and a fieldhouse for basketball and volleyball. The complex has already inked a deal with the Amateur Athletic Union to serve as its headquarters and host its championship events.

[auburn hills, mich.] Audi of America will expand its headquarters marketing department by four positions, including managers for promotions, vehicle launches and vehicle merchandising. The move comes as the carmaker's U.S. sales in June were up 43% compared to the same period a year ago, and up 46% for the first half of 1996.

[new york] Interactive marketing expert Lynn Bolger is moving to Softbank Interactive Marketing's Media Sales Group from her job as associate director at TN Technologies. Ms. Bolger, 42, a three-year veteran of TN and Foote, Cone, & Belding, will start July 22 as director of market development and strategy, overseeing a program to convince more mass-market advertisers to advertise on the Web.

[new york] Bozell Worldwide agreed to acquire Wells Rich Greene BDDP's Chicago office, with clients Citgo Petroleum and Cub Foods and billings of $20 million, and merge it with Bozell's Chicago office.

[houston] Pennzoil Products Co. narrowed the list of contenders last week for its $40 million account to Carmichael Lynch, Minneapolis; GSD&M, Austin, Texas; the Richards Group, Dallas; and incumbent Lois/EJL, Houston.

[new haven, conn.] Starter Corp. has production house Tool, Los Angeles, shooting a $10 million to $15 million brand campaign that will launch this fall. The two to three spots will feature Dallas Cowboys star Emmitt Smith and Baltimore Orioles iron man Cal Ripken Jr. The Smith spots will also promote the Emmitt Zone line of outerwear.

[cleveland] Renaissance Hotels & Resorts is reviewing its $10 million to $12 million advertising account. Incumbent Wyse Advertising will be included in the review, expected to be completed by Sept. 1. Advertising consultancy Pile & Co., Boston, is handling the review.

Lockheed Martin, Bethesda, Md., is reviewing its $10 million account, currently split among several agencies....Wachovia Corp., Atlanta and Winston-Salem, N.C., is reviewing its $5 million to $10 million account. Previous agency for the bank holding company, BBDO South, Atlanta, won't participate....Publicis/Bloom, New York, parted ways with discount retailer Bradlees, Braintree, Mass., a $10 million account....U S West Interactive, Englewood, Colo., to Kirshenbaum Bond & Partners, New York, for a new $8 million assignment for Web-based city information services. U S West also has initiated reviews for long-distance and personal communications services.

In this article:
Most Popular