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LATE NEWS;LONG JOHN SILVER'S TALKS TO SHOPS ABOUT ACCOUNT; NABISCO READIES TEST OF RITZ WITH OLEAN;BEST WESTERN RETAINS CONSULTANT FOR REVIEW;NFL, COWBOYS DROP LAWSUITS OVER MARKETING;CHI-CHI'S SERVES $12 MIL ACCOUNT TO CME;P&G WILL HEAR PITCHES FOR $175 MIL PRINT ACC'T;COKE SAYS OVITZ'S MOVE WON'T AFFECT SHOP;SAMSONITE OPENS REVIEW IN EUROPE;J&J READIES MYLANTA ACID BLOCKER;ADVERTISING CRITIC VANCE PACKARD DIES;F.Y.I.

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[lexington, ky.] Long John Silver's is contacting agencies about its $35 million fast-food restaurant account, currently handled by Temerlin McClain, Dallas. A spokesman for the company denied it was a review, saying the John Bergin Group marketing consultancy was hired to "work on a creative basis and advise on the work from Temerlin McClain."

[east hanover, n.j.] Nabisco Biscuit Co. is set to begin testing an Olean-based Ritz cracker, said executives close to the company. Nabisco confirmed it was in discussions with Olean creator Procter & Gamble Co. but said no decisions had been made on actually test marketing a product.

[phoenix] Best Western International has hired a consultant to handle a review for its estimated $18 million to $20 million account, executives close to the move said. Officials at the company and agency Rogge, Effler & Partners, Santa Monica, Calif., didn't return phone calls.

[new york] The NFL and Dallas Cowboys owner Jerry Jones have dropped their lawsuits against each other over marketing and licensing issues. Mr. Jones was suing to market the Cowboys himself; the NFL was countersuing to preserve the integrity of its centralized marketing. "The NFL and its clubs will review and discuss how the league and the individual clubs will be marketed, but those discussions will take place in meeting rooms rather than courtrooms," said an NFL Properties spokesman.

[louisville, ky.] Chi-Chi's Mexican restaurants sent its $12 million creative account to Campbell Mithun Esty, Minneapolis. Incumbent Evans, Hardy & Young, Santa Barbara, Calif., keeps media buying and planning.

[cincinnati] Procter & Gamble Co. will hear pitches today and Dec. 17 for its $175 million print agency-of-record review. Incumbent Saatchi & Saatchi Advertising, New York, is in the pitch that also includes P&G agencies D'Arcy Masius Benton & Bowles; Grey Advertising; Jordan, McGrath, Case & Taylor; and Wells Rich Greene BDDP, all New York; and Euro RSCG Tatham and Leo Burnett USA, Chicago (AA, Dec. 4). Also in the U.K., P&G's test of Oil of Olay cosmetics positions the line as "Long lasting color that cares," playing off treatment benefits rather than just pure color (see earlier story on Page 8). Saatchi handles.

[atlanta] Coca-Cola Co. said the exit of Michael Ovitz as Walt Disney Co. president won't immediately affect Edge Creative, Santa Monica, Calif., in-house agency for Coca-Cola Classic. Edge consists of a creative team that had worked for Mr. Ovitz at Creative Artists Agency, Beverly Hills. When he moved to Disney, Coca-Cola hired that team and set up an alliance with Disney so Edge could tap Disney resources.

[denver] Samsonite Corp. is reviewing its European account, now at Grey Advertising, and the review could eventually extend to the U.S., where Leo Burnett USA has the less than $10 million account. J. Walter Thompson Co., New York, and Burnett, Chicago, are among the contenders, said executives familiar with the review. Grey is not believed to be participating.

[new brunswick, n.j.] Looking to go head-to-head with the

explosion in acid blockers, Johnson & Johnson/Merck is creating a Mylanta extension, Mylanta AR, the fifth blocker into the $1.5 billion stomach remedies market. Saatchi & Saatchi Advertising's Healthcare Connection, New York, handles the third-ranked brand, supported by $36 million in 1995, but still slipping in sales.

[martha's vineyard, mass.] Best-selling author and ad critic Vance Packard, 82, died here Dec. 12. His popular books included "The Hidden Persuaders," a 1957 look at the advertising industry that accused admen of manipulating consumers through motivational research and subliminal techniques.

Willi Schalk to president of McCann-Erickson Germany, Frankfurt; the former BBDO Worldwide president has most recently been a media executive and consultant. He succeeds Gunnar Wilmot, who will co-lead McCann's worldwide General Motors Corp. account in Detroit. . . . U.S. Census Bureau has begun the formal process of seeking an agency for its $100 million Census 2000 account by offering a draft statement of work to be done (AA, Aug. 12). The bureau says it would like initial responses by Jan. 10. . . . Micron Electronics to Trahan, Burden & Charles, Baltimore and Reno, Nev., as first outside agency. The agency will split creative on the estimated $40 million account with the PC direct marketer's in-house agency. . . . Robert E. Petersen, founder and chairman emeritus of Petersen Publishing Co., and Richard B. Stolley, founding editor of People and now a senior editorial adviser of Time Inc., are the winners of the Magazine Publishers of America's Henry Johnson Fisher Award. . . . Cosmopolitan said it has sold 204 ad pages in its February issue, the final U.S. edition produced by longtime Editor in Chief Helen Gurley Brown, making it the largest February issue ever for the title. . . . TMP Worldwide announced its initial public offering Dec. 13 of 4.8 million shares of stock. Shares were priced at $14 apiece.

. . . Time Inc. Atlantic to Bartle Bogle Hegarty, London, to handle the $2 million to $3 million account for Time in Europe. That edition had used creative work from the magazine's U.S. agency, Fallon McElligott, Minneapolis. . . . Linters to Kaleidoscope Advertising & Design, Pointe Verde, Fla., for creative, and EvansGroup, Seattle, for media for the $3 million to $4 million account to introduce its 100% cotton toilet tissue (AA. Dec. 9). . . . Laura Della Salla to associate creative director on the Acura account at Suissa Miller, Santa Monica, Calif., from DDB Needham Worldwide, Los Angeles.

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