LATE NEWS;MACMANUS COULD OPEN AYER NET IN EUROPE;GATEWAY MAY BE TALKING TO 4 AD AGENCIES;QUAKER STOCK UP 6% AMID SNAPPLE SPECULATION;SHELL SEEKS SHOP FOR $85 MIL EURO ACC'T; SEVERANCE PACKAGES STUDIED FOR FATHOM;BMW SENDS $30 MIL TO PUBLICIS/BLOOM;HITACHI RECRUITS JFK FOR NEW PRINT ADS; RAY-BAN'S $42 MIL ACC'T EXITS BARTLE BOGLE;MTV NETWORKS SEEKS ONLINE CONTENT DEALS;H&R BLOCK READIES $40 MIL CAMPAIGN;MLB TURNS ATTENTION TO MARKETING DEALS;F.Y.I.

Published on .

[frankfurt] MacManus Group, parent of D'Arcy Masius Benton & Bowles and N.W. Ayer & Partners, will create a second European network if a team working out of DMB&B's Frankfurt office wins the pitch for General Motors Corp.'s $20 million to $25 million account to promote its U.S. car brands, including Chevrolet, Cadillac and Pontiac, in Europe. The second network would be under the Ayer name. The idea behind extending the Ayer brand, now used only in the U.S., is to avoid conflict with Fiat, a major DMB&B client in Europe. Also pitching are McCann-Erickson, Frankfurt and Zurich, and Buhler, Flettner & Partner, both incumbents; as well as Lowe & Partners, the agency for German subsidiary GM Opel.

[n. sioux city, s.d.] Gateway 2000, seeking an agency to handle its estimated $70 million global account alongside its in-house agency, is believed to be talking

with TBWA Chiat/Day, Venice, Calif.; and Bozell, Lowe & Partners/SMS and J. Walter Thompson USA, all New York.

[chicago] Shares of Quaker Oats Co. rose 6% Nov. 29 on speculation the company will sell its ailing Snapple brand. The stock closed at $39.38, up $2.13 in a half-day of trading. Potential suitors include Coca-Cola Co., PepsiCo and Cadbury Schweppes. Executives from all four companies could not be reached by press time. Also, Quaker moved its Toasted Oatmeal and Quick 'n Hearty brands to roster agency Bayer Bess Vanderwarker from Jordan, McGrath, Case & Taylor, New York. Spending is $5 million to $10 million. Ron Bess, president of Foote, Cone & Belding here, said those brands will move to FCB in January, when Bayer Bess will be absorbed into FCB.

[london] Shell Oil is trawling Europe for an agency to handle its estimated $85 million creative account across the Continent. It is currently managed on a market-by-market basis. Roster agencies J. Walter Thompson Co., Ogilvy & Mather Worldwide and Publicis have all been asked to present their pan-European credentials to the client.

[new york] Omnicom Group is reviewing severance packages for what could be the closure early next year of Fathom, formerly the Los Angeles office of Ketchum Advertising, which lost the $100 million Acura account in October, agency executives said. Although no final decision has been made on the office, an executive said the major remaining Fathom client, Oracle Corp., could be shifted to a DDB Needham Worldwide shop on the West Coast.

[woodcliff lake, n.j.] BMW of North America awarded dealer ad accounts for both its Eastern and Southern regions to Publicis/Bloom, New York and Dallas, worth about $30 million. And in Singapore, BMW awarded its $2 million account to M&C Saatchi's office there, from Ogilvy & Mather. It's the first car account won by M&C Saatchi.

[san jose, calif.] Hitachi PC Corp. breaks a $1.3 million print campaign Dec. 3 for its new high-end notebook line featuring a photo of President Kennedy near his phone on Air Force One. "Since 1960," the headline reads, "no president has ever been out of contact with the rest of the world. (Should you operate any differently?)" Seiniger Advertising Group, Beverly Hills, created the campaign.

[rochester, n.y.] Bausch & Lomb has moved its estimated $42 million global Ray-Ban sunglasses account out of London agency Bartle Bogle Hegarty, with both sides quoting "creative differences" in the mutual decision. Suggestions are Bozell Worldwide, which works on B&L's skincare brand Curel in the U.S., will get the account. But Leo Burnett Co., Young & Rubicam and Arnell Group already work on the Ray-Ban business in Asia, Europe and the U.S.

[new york] Viacom's MTV Networks is seeking content deals with online services, including CompuServe, in which those services pay MTV to make its free Web content accessible to online subscribers, according to a Wall Street Journal report.

[kansas city, mo.] H&R Block breaks an estimated $40 million campaign late this month from new agencies Young & Rubicam and Wunderman Cato Johnson, both Chicago, featuring network TV, direct mail, in-store and online promotions. Included will be contests targeting college kids themed "H&R Rock" and "Taxing Times," accessible through the tax preparer's redesigned Web site (http://www.hrblock.com).

[new york] With labor peace between players and owners likely to be made official this week, Major League Baseball is forging ahead in its quest to sign $500 million in marketing deals by yearend. Anheuser-Busch, True Value and Visa USA are on board. Talks with Nike and Reebok International should resume next week.

Jose Ignacio Lopez de Arriortua has resigned as president of Volkswagen AG to open a consultancy. The former General Motors Corp. executive is a central figure in the industrial espionage case GM is pursuing against VW. . . . August A. Busch IV to VP-marketing, Anheuser-Busch, a vacant post, from VP-brand management. He will be succeeded by Bob Lachky, formerly VP-Budweiser brands. . . . VF Corp.'s Vanity Fair Intimates unit to the Martin Agency, Richmond, Va., and Martin Public Relations from Bozell Worldwide, New York, for its estimated $5 million Vanity Fair and Vassarette lingerie account. . . . Pete Hamill, 61, was named to be editor of the New York Daily News as of Jan. 1. . . . Bacardi-Martini to McCann-Erickson Worldwide's Amster Yard division, New York, for a European assignment for its rums.

In this article:
Most Popular