LATE NEWS;SFM PONDERS SALE TO ALL-COMM MEDIA:ACURA ADDS LEAP TO $120 MIL REVIEW:NIELSEN OFFERS DETAILED DATA ON OLYMPIC SPOTS: HEWLETT-PACKARD NARROWS REVIEW TO 4:JET USA SEEKS SHOP TO HANDLE $6 MIL LAUNCH:NO SLOWDOWN SEEN IN HIGH-TECH ADS:LUCENT LAUNCHING FIRST PRODUCT ADS:FTC SAYS QUAKER STATE'S SLICK 50 ADS ARE FALSE:OLYMPIC COVERAGE TO SPORT CLINTON/GORE ADS:BETTY CROCKER COOKS UP $40 MIL FOR CEREALS: FTC FINALIZING TURNER CONSENT DECREE:REEBOK SIGNS EXPECTED DEAL FOR SPONSORED AREA ON AOL

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[new york] SFM Media, the largest independent media buying service in the U.S., is considering a sale to a little-known direct marketing company, All-Comm Media, Culver City, Calif. Publicly traded All-Comm has an aggressive growth strategy of buying properties in direct marketing, information and media services. A June infusion of capital provided it with $16.5 million in acquisition funds, but it could pay more. SFM is believed to be asking about $30 million. SFM claims $800 million in billings and had been in talks earlier this year with Paris-based Euro RSCG, whose agencies are among its clients. Those talks have ended.

[torrance, calif.] Long-shot contender Leap Partnership, Chicago, is the sixth and final agency in American Honda Motor Co.'s $120 million Acura review. Separately, Jack Sansolo, 45, has signed on as a consultant to incumbent Ketchum Advertising, Los Angeles. Mr. Sansolo was president of

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Hill, Holliday, Connors, Cosmopulos, Marina del Rey, Calif., when it handled Nissan Motor Corp. USA's Infiniti.

[new york] Nielsen Media Research's Monitor-Plus is providing demographic ratings information for network spots on NBC (including pod position data) during the Olympics. Nielsen will give half-hour ratings data for all Atlanta Games programming, available daily. At least two agencies, McCann-Erickson Worldwide and Leo Burnett USA, Chicago, have signed up for the service.

[loveland, colo.] Hewlett-Packard Co.'s Information Storage Group named finalists in the review for its $4 million-to-$5 million Americas account: FCB Technology, the incumbent, and Saatchi & Saatchi Advertising, San Francisco; Hodskins Simone & Searls, Palo Alto, Calif.; and Poppe Tyson, Mountain View, Calif.

[san bruno, calif.] Jet USA, a new airline planning to offer discount service from the West to East coasts with new airplanes, is looking for an agency to handle its $6 million launch.

[eugene, ore.] Computer ad pages in U.S. computer and business publications and newsweeklies increased 7% in the second quarter compared with a year earlier, a turnaround from the 1% decline in the first quarter, Adscope reports today.

[parsippany, n.j.] Lucent Technologies will begin its first consumer-product campaign later this summer with TV ads from N.W. Ayer & Partners, New York, to introduce the brand and a cordless phone, the first product to carry both the Lucent and AT&T names.

[washington] The Federal Trade Commission charged Quaker State's Slick 50 division made false and unsubstantiated claims for Slick 50, in ads saying the engine treatment extended engine life and reduced engine wear. The FTC referred to ads going back to 1978 from several agencies, though most recent ads have been done in-house. Temerlin /McClain, Dallas, now handles. Slick 50 said it would fight the FTC and claimed it has proof of its claims.

[washington] The Clinton/

Gore '96 campaign, has bought TV time in 75 politically competitive markets during NBC's Olympics coverage. And the National Republican Congressional Committee is launching its first ads of the year this week promoting GOP accomplishments. It wasn't immediately clear if Olympic time will be bought. Separately, the Dole for President Committee named Target Enterprises, Encino, Calif., to buy media.

[minneapolis] General Mills in October will begin a $40 million ad campaign, described as "the largest marketing camSee LATE NEWS on Page 4LATE NEWS from Page 2

paign in the company's history" to support the rollout of a line of Betty Crocker cereals. The first two new products will be Cinnamon Streusel and Dutch Apple cereal, supported with TV and radio ads themed, "Home-baked taste by the spoonful."

[washington] The Federal Trade Commission told its staff to work out details of a final consent agreement with Time Warner on that company's proposed acquisition of Turner Broadcasting System. But a final vote on the deal has been delayed for up to three weeks. A short FTC statement offered no immediate reason for the delay, though Mary Azcuenaga was the only commissioner to dissent on issuing the staff directive. The proposed agreement would limit the role partial Turner owner Tele-Communications Inc. could play in the combined company; require Time-Warner cable systems to carry a Turner competitor; and bar long-term discounts to TCI for Turner programming.

[stoughton, mass.] Reebok International, as expected, signed a deal for a Reebok-sponsored area on America Online (AA, March 4). The Olympics sponsor is producing daily content during the Games. After the Olympics, the Reebok area will become a weekly sports/fitness electronic magazine, with ads from other marketers.

F.Y.I.

Universal Studios, Universal City, Calif., to Foote, Cone & Belding, Los Angeles, and FCB/Leber Katz Partners, New York, from Seiniger Kaufman, Beverly Hills, Calif., for its $20 million to $30 million account for its theme parks. .. Northwest Ford Dealers Advertising Association, Seattle, to J. Walter Thompson USA, Detroit, from EvansGroup, Salt Lake City, for its $15 million account. ... Andrew R. Amill, 37, to publisher of Us, New York, from ad director, Redbook. ... Prodigy Services Co., White Plains, N.Y., and Cliff Freeman & Partners, New York, ended their year-old relationship last week. Prodigy will seek a new agency to handle the launch of Prodigy Internet, its rebranded service that rolls out this fall. .. Wenda Harris Millard resigned last week as president/group publisher of Standard Rate & Data Service. ... BellSouth Mobility is launching an estimated $5 million to $10 million campaign for its new digital communications system, now available in the Carolinas and Tennessee. Long Haymes Carr, Winston-Salem, N.C., handles

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