[atlanta] Coca-Cola Co. has tapped Leo Burnett USA, Chicago, to handle creative for the estimated $15 million U.S. Hispanic advertising account for its Coca-Cola and Sprite brands. The work, awarded without a review, had been at Casadevall Pedreno & PRG, Barcelona. Burnett has "very strong Hispanic marketing capabilities," a Coca-Cola spokesman said. The agency already has general-market creative assignments for the marketer's Surge, Fruitopia, Hi-C and Minute Maid brands.
Rite Aid taps Lowe
for $10 mil direct account
[camp hill, pa.] Rite Aid Corp. named Lowe Group's Lowe Fox Pavlika, New York, as its direct marketing agency of record after a review that included finalists Rapp Collins Worldwide, New York, and Gillespie, Lawrenceville, N.J. Spending is estimated at $10 million. MARC USA, Pittsburgh, Rite Aid's general agency, previously handled direct marketing projects.
Panasonic debuts $20 mil
fall ad campaign
[secaucus, n.j.] Panasonic breaks its fall TV campaign in the second week of November, with a spot promoting HDTV airing in 10 markets where the format is being launched, along with a camcorder spot and portable DVD spot running in the top 15 markets. Spending for the fourth-quarter campaign is estimated at $20 million. Grey Advertising, New York, handles.
GeoCities names Y&R on
$20 mil marketing effort
[santa monica, calif.] GeoCities hired Young & Rubicam, New York, to handle the first integrated marketing campaign for the Internet community. Y&R Advertising will handle consumer research, Wunderman Cato Johnson will lead the advertising
and relationship marketing efforts, Brand Dialogue will handle interactive, Landor will handle corporate design, and Media Edge will be media planner and buyer. Spending is estimated between $15 million and $20 million.
GM pulls first Ammirati
ads for new Envoy SUV
[detroit] General Motors Corp.'s GMC truck brand pulled b&w launch spots for its new Envoy sport-utility vehicle. Agency Ammirati Puris Lintas, New York, will "enhance some elements" to make the spots more effective, a GMC spokesman said. Separately, executives close to GM said the automaker has given Ammirati 90-days notice on its estimated $10 million
OnStar Division account. The agency referred calls to the client, which would only say Ammirati is still its agency.
$12 mil PowerBar acc't
goes into review
[berkeley, calif.] Powerfoods has split with Citron Haligman Bedecarre, San Francisco, on its estimated $10 million to
$12 million PowerBar account, citing creative differences. The company said it is contacting "a closed short list of Bay area agencies," for the business and is handling the review in-house.
`People,' AOL partner
in online content deal
[new york] People's online content is going to be exclusive to America Online. The two companies are expected to announce a multimillion-dollar, 18-month deal this week. AOL will pay People for its content and give anchor tenancie to Time Inc. New Media sites Time, Entertainment Weekly, Money and ParentTime. In return, People is expected to promote AOL in its magazines.
Deutsch working up
new Tanqueray ads
[new york] Deutsch is said to be developing a new Tanqueray campaign that doesn't feature its well-known icon Mr. Jenkins, which dates to 1994. Leah Russell, product group director for Schieffelin & Somerset's Tanqueray, said there are "no specific plans" to drop Mr. Jenkins. Deutsch declined comment.
Coyne leaves `Glamour' post
for Rodale's `New Woman'
[new york] Judith Coyne, 49, longtime executive editor of Glamour under former legendary Editor in Chief Ruth Whitney, is the new editor in chief of Rodale Press' New Woman. She succeeds Clare McHugh, who left the magazine after only a few months. Ms. Coyne is expected to more strongly define New Woman's place in the fashion/beauty category.
GM mulls consolidating
its marketing services
[detroit] General Motors Corp. is considering consolidating its marketing services, including sales promotion, events and direct marketing, executives close to the carmaker said. Recommendations are coming from teams studying the reorganization of GM's sales, service and marketing in North America, due to be finished Jan. 1. A GM spokeswoman said nothing will be confirmed until decisions are finalized.
Allied Domecq adds 7 shops
to Beefeater gin review
[old greenwich, conn.] Allied Domecq Spirits USA has opened the pitch for its $5 million-plus Beefeater gin account to BBDO, Chicago; Publicis & Hal Riney, San Francisco; and five New York agencies: Bates USA, Cliff Freeman & Partners, Devito/Verdi, Lois/EJL and Weiss Stagliano Partners.
Mobil Oil Corp. is said to be re-evaluating its $10 million-plus motor oil account, now at Grace & Rothchild, New York. A Mobil spokeswoman said, "We're not looking for a new agency right now. We're in the midst of looking for some opportunities." A Grace & Rothchild spokesman said the agency wasn't in jeopardy of losing the account. . . . Brent Bouchez to creative director at Bozell Worldwide's New York office. Mr. Bouchez, formerly president of M&C Saatchi, takes the New York responsibilities from Bozell Vice Chairman-Chief Creative Officer Jay Schulberg, who retains his worldwide duties. . . . Ogilvy Public Relations Worldwide, New York, is expected to announce today the acquisition of tech PR powerhouse Alexander Communications, San Francisco . . . Cobra Golf Co. to Foote, Cone & Belding, San Francisco, from in-house, for its $7 million account.