[portland, ore.] Wieden & Kennedy has promoted several executives and revamped its creative team on the Nike account. Heading the Portland office as creative director is Jim Riswold, formerly director of new business, who continues as lead creative on Nike's Jordan brand. Creative Directors Chuck McBride and Hal Curtis will head up U.S. creative on Nike, succeeding Jamie Barrett, who left, and John Jay, who moved to Wieden's Tokyo office. In another move, Michael Prieve, previously creative director on the Microsoft Corp. account, moves to New York as creative director of that office.
Sony Electronics names
Y&R for $50 mil account
[park ridge, n.j.] Y&R Advertising, New York, last week snagged the plum $50 million Sony Electronics consumer products assignment, besting finalists J. Walter Thompson USA, Chicago, and Foote, Cone & Belding, New York. New work is expected to break within a few months. Lowe & Partners/SMS, New York, is the previous agency.
Coca-Cola sets '99
promo for Diet Coke
[atlanta] Coca-Cola Co. next year will launch a major consumer promotion for Diet Coke linked to popular literature, the company confirmed. Excerpts from soon-to-be-released novels, targeting adult consumers, will be inserted in 12-packs. Separately, Diet Coke gets its own holiday packaging this year. A new ad campaign is expected as early as late December. Lowe & Partners/SMS, New York, handles Diet Coke.
Adidas readies ads
for new basketball shoe
[portland, ore.] Adidas America later this month will launch two TV spots backing a new basketball shoe endorsed by NBA star Kobe Bryant. The spots for the KB 8 II, from Leagas Delaney, San Francisco, don't mention the league (see earlier story on Page 4). Adidas will spend an estimated $12 million, three times the spending for last year's earlier version of the Kobe Bryant shoe. The media schedule hinges on whether or not telecasts of NBA games will be canceled due to the lockout.
AT&T takes 5 cents-weekend calling push national
[new york] AT&T Corp. begins an aggressive national push today for its new 5 cents-weekend long-distance service with TV advertising featuring actor Paul Reiser. Foote, Cone & Belding, New York, created the spot, which breaks during "NFL Monday Night Football." Mr. Reiser is shown getting ready for what turns out to be a weekend of phone calling. An initial TV spot for the product ran on a small scale beginning a few weeks ago. Spending was undisclosed.
Honda exploring its
media buying options
[torrance, calif.] American Honda Motor Co. said it is evaluating different ways to buy media, but called the study normal and insisted there will be no review. Agency Rubin Postaer & Associates, Santa Monica, handles Honda buying; Western International Media, West Hollywood, has Acura. The marketer spent $439 million in measured media in 1997, according to Competitive Media Reporting.
$20 mil male-targeted account open in Chicago
[chicago] A consultant from the J.L. Kellogg Graduate School of Business is contacting agencies here in a review of an unidentified $20 million upscale male-targeted account. The client is seeking TV and print work.
TV ads for soups
[camden, n.j.] Campbell Soup Co. is getting ready to air two new commercials in the "Good for the body, good for the soul," umbrella ad series that broke last fall from BBDO Worldwide, New York. One features a teacher who teaches Russian immigrants English using alphabet soup; another shows a construction worker razzed by colleagues for accidentally grabbing his kid's "Flintstones" thermos filled with soup.
New Energizer battery ads
give Bunny some helpers
[st. louis, mo.] Eveready Battery Co.'s Energizer Bunny gets an entourage of supporting characters in the form of a Nascar-style pit crew in the latest version of the long running advertising campaign. A TV teaser campaign that broke last weekend will support the Energizer Advanced Formula battery; the main campaign breaks the week of Oct. 12. TBWA Chiat/Day, Playa del Rey, Calif., handles.
Lexus prepares `99-model
ads for mid-Oct. launch
[torrance, calif.] Toyota Motor Sales USA's Lexus Division will break ads for its 1999 models in mid-October. Team One, El Segundo, created 12 new TV spots for the carmaker. The ads will emphasize the 9-year-old brand's sole tag, "The relentless pursuit of perfection." Lexus spent $133 million in measured media last year, according to Competitive Media Reporting.
Vlasic Foods serves up
Hamburger Stackers pickles
[cherry hill, n.j.] Vlasic Foods International today will announce Hamburger Stackers, its first new product since its spinoff from Campbell Soup Co. Made from a specially bred cucumber, the company said its pickle will have fewer seeds and cover burgers better than competitors' lines. TV and print from Foote, Cone & Belding, New York, will support beginning in April, with an estimated budget of $5 million.
Guinness Bass Import Co. this quarter plans to start introducing Caffrey's Irish Ale to select U.S. markets. The ale initially will be supported with point-of-purchase materials created in-house. . . . World Gold Council has awarded Della Femina/Jeary & Partners, New York, its $5 million to $7 million advertising account without a review. Previously, the account was in-house. . . . Tim Arnold to president, Amster Yard, New York, a new position, from exec VP, D'Arcy, Masius Benton & Bowles. . . . Eric McClellan, managing partner and executive creative director of TBWA Chiat/Day, New York, has resigned.