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[glendale, calif.] Nestle USA is seeking an agency to handle its $35 million co-marketing account, huge by industry standards. Mars Advertising, Southfield, Mich., currently has the business.

Sony poised for big reorganization

[park ridge, n.j.] Sony Electronics executives are expected to meet June 30 about a major reorganization involving consumer electronics and computer operations. There was speculation Sony may award its $35 million to $50 million account to Y&R Advertising, New York. Y&R referred calls to Sony, which hadn't returned phone calls at press time. Incumbent Lowe & Partners/SMS, New York, is not participating in the review.

Nike creates unit for ACG outdoor brand

[beaverton, ore.] Nike has set up its All Conditions Gear (ACG) outdoor brand as a stand-alone unit, with Gordon McFadden as president of Nike ACG. He was previously president of Helly-Hanson. Nike ACG joins the Jordan Brand as the latest Nike sub-brand to be spun out into a separate unit; Nike's golf business should follow. These new units will chart their own marketing strategies, and can name their own agencies. However, a Nike ACG spokeswoman said that for now, its outdoor business stays with Goodby, Silverstein & Partners, San Francisco. Similarly, it appears the Jordan Brand will remain with Wieden & Kennedy, Portland, Ore.

Tatham exits review for Budget Rent A Car

[lisle, ill.] Euro RSCG Tatham, Chicago, has dropped out of the $50 million to $60 million Budget Rent A Car review, leaving Grant/Jacoby, Publicis Hal Riney & Partners/Heartland and Cramer-Krasselt, all Chicago, the remaining contenders (see earlier story on Page 48).

`TV Guide' finalizes deal for TVSM mags

[new york] TV Guide completed its $75 million purchase of TVSM titles June 26 (AA, April 6), and plans to roll out a large-size edition of TV Guide to TVSM's Total TV cable subscribers by July 11. Newsstand tests of the large size TV Guide will begin this summer, said David Steward, TV Guide president-CEO. TV Guide will produce an enhanced version of the digest size issue with TVSM's cable system specific information. Barring any complications, TV Guide's $2 billion merger with United Satellite Video should be completed by September.

TBWA Chiat/leaving virtual space in N.Y.

[new york] TBWA Chiat/Day is leaving its downtown virtual office space and moving into a new midtown headquarters one block away from sister Omnicom shop DDB Needham Worldwide. "It hasn't been determined" if the new setup also will be a virtual office, said a TBWA spokesman.

Delta left with gap in marketing dept.

[atlanta] Delta Air Lines VP-Consumer Marketing Gayle Bock left her position last week; the airline now has no top marketing executives. Newly named Chief Marketing Officer Fred Reed -- who is leaving Lufthansa German Airlines and will replace recently retired Robert Coggins, who was exec VP-marketing -- will not begin until mid-August. A Delta spokeswoman said the airline has not announced whether there will be an internal promotion or if a search will be conducted.

Disney may be bidding for Continental league

[phoenix] The Continental Basketball Association is entertaining a variety of acquisition offers, including one from a group led by Imagine Entertainment, the Hollywood production company founded by Ron Howard, according to entertainment marketing executives. This group is said to include the Walt Disney Co. and its offer is estimated at between $15 million and $20 million. If such a deal is consummated, CBA's marketing alliance with New Line Television would end. Disney, Imagine and the CBA didn't return calls before deadline.

GTE Network Services names Temerlin, Rapp for direct acc't

[irving, texas] GTE Network Services selected Temerlin McClain and Rapp Collins Worldwide, Dallas, for the estimated $25 million direct marketing account 0f GTE's regulated local exchange operations unit. OgilvyOne, Dallas, previously handled on a project basis.

Shell Energy Services moves $20 mil to Focus

[houston] Shell Oil Co. has awarded Focus, Dallas, its Shell Energy Services account, estimated at $20 million. Focus will work on the launch efforts behind the unit, a provider of consumer and commercial electric and gas.

Campbell expands use of `Good for the body' theme

[camden, n.j.] Campbell Soup Co. is readying up to 10 spots using the theme "Good for the body, good for the soul" to air this fall. The theme, first created by BBDO Worldwide, New York, for use in an umbrella campaign, also will be used for individual condensed soup brands, according to executives close to the company.

Nissan ads tout tie-in with `Dr. Dolittle' movie

[carson, calif.] Nissan Motor Corp. USA started a two-week national and local print push June 26 for its tie-in with Twentieth Century Fox's "Dr. Dolittle" film. TBWA Chiat/Day, Venice, Calif., handles. The Pathfinder sport-utility appears in the film and is touted in the ad as Dr. Dolittle's favorite vehicle.


Jerry Gramaglia to senior VP-marketing, sales and communication at E*Trade, Palo Alto, Calif., from VP-marketing at Sprint Corp., Kansas City, Mo. . . . Rodale Press' Men's Health account was resigned by the Martin Agency, Richmond, Va., citing "creative differences." . . . Mary Tetlow to worldwide account director for IBM Corp.'s Lotus Development Corp. account at Ogilvy & Mather Worldwide, New York, from new-business director, TBWA Chiat/Day. . . . General Mills is joining in a three-way promotion with Twentieth Century Fox Home Entertainment and Hershey Foods Corp. for the release of "Casper & Wendy" this Halloween.

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