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[kansas city, mo.] Sprint Corp. is expected to unveil all-day, 10 cents a minute long-distance pricing this week, supported by a big-budget, aggressive ad campaign created by J. Walter Thompson USA, San Francisco. The campaign features clocks and watches melting, backing the theme, "A world where time doesn't matter. Anytime is the best time to call." The effort had been in development for some time; AT&T Corp. introduced its all-day 10 cents deal in May. Both Sprint and JWT declined comment.

Reorganization cuts 18 on Burnett creative staff

[chicago] Leo Burnett Co. laid off 18 creative staffers, about 4% of its creative staff and 1% of the overall staff. A spokesman said the cuts were driven by Burnett's recent reorganization into seven business units, which allowed it to operate more efficiently. No particular units or accounts were targeted, and no staffer ranked higher than creative director was laid off.

Toyota asks 7 shops to work on Euro launch

[brussels] Toyota Motor Europe Marketing & Engineering is asking its seven ad agencies for creative ideas for the $70 million launch of the Yaris, a small car for Europe. In the new Toyota Advertising Network, the shops will work together on the launch no matter which agency's creative work is chosen. Toyota's European agencies include Saatchi & Saatchi; BMZ!/FCA, Duesseldorf; Catchline, Amsterdam; and Egebert, Copenhagen.

Ford touts `Experience' as dealership brand

[dearborn, mich.] Ford Motor Co. will brand its new consolidated dealerships under the "Experience" name, Automotive News reports today. A $5.2 million TV and print push starts July 1 in Tulsa, Okla., for the nine combined Ford, Lincoln Mercury, Mazda and Jaguar dealerships there. The brands' four national agencies -- J. Walter Thompson USA and Y&R Advertising, both Detroit; W.B. Doner & Co., Southfield; and Ogilvy & Mather, New York -- formed a consortium for the campaign.

FDA seeks agency for $30 mil tobacco effort

[washington] The Food & Drug Administration is seeking proposals from advertising agencies for what could be a $20 million to $30 million one-year campaign to bolster retailer awareness of its requirements for carding of those under age 26 who buy tobacco.

MovieFone to Mad Dogs for $25 mil account

[new york] MovieFone has named Mad Dogs & Englishmen its agency of record. MovieFone CEO Andrew Jarecki said the account is worth an estimated $25 million with the combination of paid and bartered advertising. Ryan Drossman & Partners previously handled.

Zenith said to be near upfront deal with ABC

[new york] Zenith Media Services last week was said to be near closing a prime-time upfront deal with ABC, while executives said prime-time pacts between Zenith and the other broadcast networks were close as well. The structure of the pacts was said to be such that both Zenith and the networks are protected on cost-per-thousand pricing, as those terms will be determined after the prime-time market shapes up. Zenith had no comment.

Mazda introducing ads for B-Series pickup

[irvine, calif.] Mazda North American Operations launches ads for its redesigned 1998 B-Series pickup this month on national TV. W.B. Doner & Co., Southfield, Mich., tied the first spot to Mazda's name sponsorship of the AMA Truck Motorcross Nationals series. The estimated $30 million push uses a rugged, off-road version of its new "Get in. Be moved" tag.

Suissa Miller approached by IPG, Omnicom, WPP about sale

[los angeles] Suissa Miller has been approached over the past month and spoken to agency giants including Interpublic Group of Cos., Omnicom Group and WPP Group about a sale, according to people familiar with the situation. However, executives at the $240 million agency say they have no plans at this time to sell the business.

DDB Needham realigns duties for 4 in global management

[new york] DDB Needham Worldwide, in efforts to bring management closer to global regions, has shifted several key positions. Among the changes: USA President Ken Kaess to president of U.S. and Canada; and South America President Darryl Lindberg to Latin America president. Chairman of London-based BMP-DDB James Best takes on the role of president of northern Europe. Chairman-CEO of DDB France Herve Brossard adds the title of president of DDB Southern Europe.


CBS Corp. reached an accommodation with affiliates last week about how to finance the network's $500 million a year National Football League deal. The pact's advertising inventory exchange means the stations get back a 30-second spot every night in prime time during the NFL contract; the stations give back two early morning :30s and a :30 in the last half-hour of "Late Night With David Letterman." . . . Turner Broadcasting System and NBC have agreed to move "forward toward the creation of a new professional football league," the two companies announced. . . . Mary Baglivo to CEO, Euro RSCG Tatham, Chicago, from president; and Gary Epstein to president from business development director. Ms. Baglivo replaces Ralph Rydholm, who remains a consultant with the agency. Mr. Epstein will retain his new-business development responsibilities. . . . Steve Solomon to acting president of NHL Enterprises, New York, from senior VP-chief operating officer of the National Hockey League, following the resignation of Rick Dudley. Mr. Dudley is leaving to become president-CEO of a new sports and entertainment division of Mentmore Holdings. . . . AMF Bowling Centers to Richards Group, Dallas, from Mumford Marketing, Richmond, Va., for its $10 million to $15 million account.

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