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Philip Morris readies $30 mil Parliament push

[new york] Philip Morris USA is gearing up for a repackaging and estimated $30 million marketing effort behind Parliament cigarettes. It hasn't been decided whether to keep the brand's "Perfect recess" theme line, but since the push is aimed at younger smokers it's believed the line may be retired. Executives familiar with PM's plans said a new, rounder box will be part of the effort. Y&R Advertising, New York, handles Parliament, which received only $6 million in measured support last year.

Hunt-Wesson to name agency for Redenbacher

[fullerton, calif.] Hunt-Wesson Foods this week will make a decision on its $15 million Orville Redenbacher business now at TBWA Chiat/Day, San Francisco, choosing among the incumbent; Y&R Advertising, San Francisco; Team One, El Segundo; and Euro RSCG Tatham, Chicago. The company needs to decide fast to deliver on a national ad campaign promised to retailers supporting its Double Feature extra butter popcorn line, now shipping (see story, Page 12).

Universal hits Sony over ad featuring pig

[new york] Universal Studios April 17 faxed Sony Corp. a cease-and-desist letter over a print ad in Jane, Spin and Wired featuring a "Babe"-like pig Universal believes encroaches on its "Babe" film franchise. Sony's flying pig first appeared in the launch spot for its first global brand campaign, created by Y&R Advertising, New York, and Dentsu, Tokyo. People close to Universal say Sony agreed to drop it after its initial U.S. run the first week of April. Universal declined comment. A Sony spokeswoman had no comment about the print ad but said Sony and the agencies were "reviewing" the TV spot.

Rath leaving top ad post at Wendy's

[dublin, ohio] Charles Rath, 62, exec VP-marketing for Wendy's International, has stepped aside from day-to-day duties but will continue as a special consultant overseeing the company's ad campaign from Bates USA, New York. A Wendy's spokesman said there are no changes planned in the agency relationship or ad strategy.

Frito-Lay gives Wow! $30 mil ad send-off

[plano, texas] Frito-Lay today breaks an estimated $30 million network TV campaign for its Wow! chip line. Two executions, from BBDO Worldwide, New York, talk about the "simple pleasures" of childhood when "all you cared about was taste" and never worried about calories. The theme is "Life tastes good again."

Subway to trim local ad shop roster

[milford, conn.] Subway Franchisee Advertising Fund Trust will cut its roster of local ad agencies from 75 to 24 by the fall. Select Resources International, West Hollywood, Calif., will handle the consolidation. Only current agencies will be considered. Hal Riney & Partners/Heartland, Chicago, remains national agency for Subway Sandwiches & Salads.

AutoNation to break first Hill Holliday ads

[atlanta] AutoNation USA breaks its first national campaign April 22 from Hill, Holliday, Connors, Cosmopulos, Boston. The print and spot TV campaign, with the tagline "We make it easy," touts the ease of buying used cars through AutoNation; it runs through June.

UPN to air Disney kids' fare in fall '99

[los angeles] Buena Vista TV and UPN finally reached agreement late last week for 2 hours of kids programming from Walt Disney Co. to air on UPN six days a week beginning in fall '99. Part of the deal includes advertising time for Kellogg Co., in a deal brokered by Starcom Media Services, Chicago, a division of Leo Burnett Co.

ABC mulls dropping `Ellen' from '98-99 TV season slate

[new york] Though ABC hasn't officially said "Ellen" won't return next season, the network will only air it once during the May sweeps. "Ellen" producer Tim Doyle said ABC "has made no effort to hold onto talent" for next season, Electronic Media reports today. "At a certain point [non-renewal] becomes de facto," he said.

Appeals court will rehear tobacco ad case

[richmond, va.] The 4th U.S. Circuit Court of Appeals ordered a rehearing of challenges to the Food & Drug Administration's tobacco regulations June 9 in Charleston, W.Va. A three-judge panel had heard arguments last August, but after the February death of one judge, the remaining judges last week chose to seek a rehearing rather than decide the case.

F.Y.I.

Dell Computer Corp. VP Tom Martin is said to have cut short what was expected to be an extended leave of absence to return to the company. Mr. Martin led last fall's review leading to the hiring of J. Walter Thompson USA, Chicago, for a new brand campaign. Dell at deadline had no comment, and Mr. Martin couldn't be reached. . . . Buffy Shutt and Kathy Jones, exec VPs in charge of theatrical movie marketing at Universal Studios, have resigned, the studio said. . . . U.S. Department of Justice last week gave the go-ahead for Sinclair Broadcasting, owner of Columbus, Ohio, Fox affiliate WTTE-TV, to create a local marketing agreement allowing it to market and program the city's ABC affiliate, WSYX-TV, owned by River City Broadcasting. . . . Yellow Pages Publishers Association chose Martin Agency, Richmond, Va., for its new $30 million account. Other finalists were TBWA Chiat/Day and Bozell Worldwide, both New York; and Goodby, Silverstein & Partners and Foote, Cone & Belding, both San Francisco. . . . Patrick K. Hagerty to publisher, U.S. News & World Report and Fast Company, New York, from VP-national sales director of both magazines. He succeeds Thomas R. Evans, formerly president-publisher, who will become CEO of GeoCities. . . . Jim Taylor, who resigned March 31 as senior VP-global marketing at Gateway 2000, will start May 11 in the new post of exec VP-global marketing and sales at PC data storage marketer Iomega Corp. . . . Dreyfus Corp., New York, is said to be contacting agencies about its estimated $10 million account. Citron Haligman Bedecarre, San Francisco, currently handles.

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