[seattle] Nordstrom has named Fallon McElligott, Minneapolis, agency for its first national branding assignment. Saatchi & Saatchi, Los Angeles, was the other finalist in a review conducted by Select Resources International, West Hollywood, Calif. Spending is undisclosed.
Senate toughens tobacco ad rules in new bill
[washington] In a major blow to ad groups and marketers, negotiators for the Senate Commerce Committee wrote precedent-setting curbs on tobacco ads into their compromise package due to be unveiled today. The bill essentially seeks to put into law the voluntary curbs reached in an earlier agreement with state attorneys general. However, late Friday, work was still continuing to convince tobacco marketers to accept a voluntary ad-curb deal. The proposed bill -- coming after senators were unable to persuade tobacco marketers to accept the voluntary ad curbs with a higher price tag than the attorneys general deal -- appears to portend a major constitutional battle.
Sony dreams up first global campaign
[tokyo] Sony Corp. is breaking its first global TV and print brand campaign with a four-page print ad showing a bird eyeing a cat in a bird cage, and an ethereal 60-second spot featuring a pig that flies. The spot debuted March 29 on "60 Minutes." "Do you dream in Sony?" asks the tag. Y&R Advertising, New York, and Dentsu, Tokyo, did the ads.
Pfizer expects $35 mil DTC push for Viagra
[new york] The first pill treatment for impotence, Viagra, received approval late last week and will appear in an estimated $25 million to $35 million direct-to-consumer ad campaign by this summer. Omnicom-Group-owned Cline Davis & Mann will handle the effort from Pfizer, the No. 4 DTC spender in 1997.
Pepsi prepares Pop Culture promo
[somers, n.y.] Pepsi-Cola Co. plans to announce its major summer push in the next few weeks, a game board promotion called Pop Culture. The promotion will tie in Pepsi, Diet Pepsi and Mountain Dew, and will be supported with national TV spots from BBDO Worldwide, New York.
Alcohol ad filter proposed for V-chip
[washington] A coalition of anti-alcohol groups last week petitioned the Federal Communications Commission to require alcohol ads to carry an electronic marker that could be filtered out by the V-chip. The Campaign for Alcohol Free Kids was joined by the Woman's Christian Temperance Union and the American Council on Alcohol Problems, a group called the Anti-Saloon League during Prohibition.
RC Cola's new ads adopt Americana theme
[white plains, n.y.] Triarc Beverage Group is set to launch a $9 million to $10 million campaign for RC Cola today with a 30-second spot from Blum/Herbstreith, New York, the brand's first facelift in several years. The commercial, aimed at working Americans, has an Americana theme and a new tag, "Be free. Drink RC."
Corona Light getting big boost for '98
[chicago] Barton Beers and Gambrinus Co. are planning a major boost in marketing for Corona Light, including new TV, radio and outdoor campaigns. During 1997, the brand got just $252,100 in measured media support, all in spot radio, according to Competitive Media Reporting. Despite the minimal support, the sister of No. 1 import Corona Extra saw 1997 sales jump 40.9% to 2.1 million cases, according to Impact.
Compaq resumes review for PR account
[houston] Compaq Computer Corp. will resume a review of global public relations through consultant Pile & Co., Boston, this quarter after completing its purchase of Digital Equipment Corp. The study has been on hold since the Digital deal was announced. Compaq has used Miller Shandwick Technologies, Boston; Digital uses Shandwick globally.
Qualcomm trims review to at least 6 semifinalists
[san diego] Qualcomm has made a first cut in its estimated $20 million wireless phone review. Agencies still competing include BBDO Worldwide, Los Angeles; incumbent dGWB, Irvine, Calif.; Leagas Delaney and Hal Riney & Partners, both San Francisco; TBWA Chiat/Day, Venice, Calif.; and Wieden & Kennedy, Portland, Ore.
Saatchi & Saatchi, New York, has takeover talk swirling around it three months after the demerger of Cordiant. Investment bankers were said to be trying to structure a merger or acquisition, although management denied it was fielding offers. . . . Hallmark Cards has Y&R Advertising, New York, and DDB Needham Worldwide, Chicago, working on brand consulting projects. Hallmark's AOR is Leo Burnett USA, Chicago.
. . . Jorge Rodriguez, 43, to the new post of president of Y&R Advertising's Latin America region, Miami, from president-CEO of Y&R Advertising, Miami. . . . Steve Blamer, 41, to managing director, Grey Advertising, London, from the same position at Grey in Los Angeles. He succeeds Nigel Sharrocks, who quit in September. . . . Abbott Mead Vickers BBDO, London, said it is selling its share of London-based worldwide Adidas agency Leagas Delaney to its management for $6.7 million. . . . Gerald Giaquinta to the new post of VP-marketing Americas at Baan Co., Menlo Park, Calif., from director of marketing communications, Silicon Graphics, Mountain View, Calif. . . . NetGrocer is contacting agencies for a $30 million to $40 million brand and consumer ad effort over the next three years for the online seller of non-perishable items. . . . Legoland to Asher & Partners, Los Angeles, for the $10 million account to launch its first U.S. amusement park, set to open March 1999 in San Diego.
. . . And 1 has split with the Brownstein Group, Philadelphia. It's unknown if a new agency will be sought for its $2 million to $5 million basketball shoes and apparel account. . . . American Standard Cos. to the Richards Group, Dallas, from Carmichael Lynch, Minneapolis, for its estimated $4 million plumbing products account. . . .
Kellogg Co. will activate its newly inked National Basketball Association sponsorship with an NBA All-Star-themed push for Pop Tarts in late April. Kellogg's will support the product with a TV spot from Leo Burnett USA, Chicago, to air during NBA broadcasts in May.