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Grey wins Pharmacia, Seagram TV and radio

[kalamazoo, mich.] Pharmacia & Upjohn awarded its consolidated $125 million in U.S. media buying to Grey Advertising, New York. Grey previously handled consumer ad buying; BBDO Worldwide, New York, had prescription-drug print buying. Also, Grey was named broadcast agency of record for Seagram Americas. Previously, the company's brand agencies handled TV, and Ogilvy & Mather, New York, was radio AOR.

Joe Camel bows out of RJR ads overseas

[winston-salem, n.c.] R.J. Reynolds International agreed to discontinue using Joe Camel in advertising campaigns outside the U.S., in response to lobbying from shareholder groups. RJR, which last year dropped Joe from U.S. advertising from Mezzina/Brown, said the spokescharacter currently is used only in a handful of Latin American countries. McCannErickson Worldwide handles Camel in non-U.S. markets.

Lowe departs $40 mil Chase Manhattan review

[new york] Lowe & Partners/SMS last week became the latest agency to withdraw from Chase Manhattan Corp.'s $40 million review. Saatchi & Saatchi and D'Arcy Masius Benton & Bowles also withdrew last week (see For the Record on Page 45).

Wine Market Council to test ad campaign

[larkspur, calif.] The Wine Market Council's upcoming generic ad campaign promoting wine will use the tag "Wine, what are you saving it for?" The TV campaign, to be tested in Albany, N.Y., and Austin, Texas, will run from mid-August to mid-November. Creative from Bozell Worldwide, Chicago, will poke fun at wine snobbery.

Popeyes to kick off $20 mil campaign

[atlanta] Popeyes Chicken & Biscuits in May is launching a new $15 million to $20 million campaign from Hill Holliday/Altschiller, New York. The campaign will continue the longtime tagline "Love that chicken," and will include a promotion with Coca-Cola.

$10 mil Redenbacher account in review

[fullerton, calif.] Hunt-Wesson Foods is contacting agencies for its estimated $10 million Orville Redenbacher popcorn account, now at TBWA Chiat/Day, San Francisco (formerly Ketchum Advertising). Executives at the food company didn't return phone calls at press time, but it's believed Hunt-Wesson will move all its remaining business, billing at least $10 million, should TBWA unsuccessfully defend it.

Ziff-Davis may combine 2 computer titles

[san francisco] Ziff-Davis is believed to be considering merging struggling monthly ComputerLife with Equip, a quarterly about digital electronics products launched last fall by the publisher's PC Computing. Ziff-Davis was not available for comment at press time.

Leap cuts 2 senior jobs conflicting with teams

[chicago] Leap Partnership eliminated the positions of Media Director Shane Ankeney and Mark Thompson, director of account planning, moving their functions into the individual account teams. A spokeswoman said the senior supervisory positions were in conflict with Leap's account team structure and their elimination doesn't represent a move away from Leap's commitment to being a full-service agency.

Marketing chief Atkinson resigns from CNET

[san francisco] CNET is seeking a replacement for Ellen Atkinson, who resigned as exec VP-marketing last week. A CNET spokeswoman said her departure was not directly related to the arrival of Greg Osberg, president-sales and marketing.

Easy Spirit looking at 4 shops in $20 mil review

[white plains, n.y.] Nine West Group named N.W. Ayer & Partners, Gotham and Publicis/Bloom, all New York, and Arnold Communications, Boston, as finalists in its $15 million to $20 million Easy Spirit women's footwear review to consolidate creative and media, said executives here close to the review. Lotas Minard Patton McIver, New York, handled creative; Media That Works, Cincinnati, had media. Neither shop is a finalist.

Time Inc.'s `Teen People' found not to infringe on rival `Teen'

[new york] A decision March 20 in the trademark infringement suit in U.S. District Court brought against Time Inc.'s Teen People by Petersen Publishing found Time's new monthly did not infringe on Petersen's trademark. Executives at Petersen, owner of 40-year-old Teen, said they would appeal the decision.


The New Yorker received the most nominations -- seven in seven categories -- of any magazine for the 1998 National Magazine Awards from the American Society of Magazine Editors; winners will be announced April 29. Harper's and Rolling Stone each received five nominations, while Worth nabbed four. . . . Shanghai Tang, Hong Kong, is contacting agencies about its department-store account. The retailer recently expanded to the U.S., opening a store in New York. Spending is undisclosed; the account is currently handled in-house. . . . Valvoline hired Lowe & Partners/SMS, New York, for its $25 million account. Bozell Worldwide, New York, is the former agency. Chicago shops Cramer-Krasselt and Euro RSCG

Tatham were also finalists; Jones-Lundin Associates, Chicago, handled the review. . . . Steve Luker, creative director at Goodby, Silverstein & Partners, San Francisco, has left the agency. . . . "Nothing Sacred," the controversial show on ABC that has been the target of an ad boycott, has been canceled. The show was primarily the victim of low ratings. . . . Fleer/SkyBox International, Mount Laurel, N.J., to Foote, Cone & Belding, New York, as agency of record for its SkyBox trading cards, from Rockett, Burkhead, Lewis & Winslow, Raleigh, N.C. Spending was estimated at less than $5 million. . . . Joachim Eberhardt to VP-marketing, Mercedes-Benz of North America, Montvale, N.J., from worldwide product marketing/management for its German parent. He succeeds Mike Jackson, now president. . . . Ammirati Puris Lintas is moving its Amtrak business from New York to Chicago, giving the Chicago office its second client, after Ameritech Corp., and creating an expected seven new jobs. Amtrak spends an estimated $20 million a year on marketing. . . . Quarterdeck Corp. is reviewing the software marketer's $5 million account, now in-house.

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